Swot Analysis Of Myer

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Myer is one of the leading advertiser is Australian retail industry. The Myer website won the ‘2010 Internet Advertising Competition Award’ (dtDigital Website 2010). Consumers bonds “in my store” with Myer, which may enhance their emotion with Myer. Myer also changed its strategy from price based promotion to service based from 2011. The Figure below shows that consumers felt more satisfied when shopping at Myer than in David Jones.

People from age group 34 to 54 account for 40.3% of total department store market (IBISWorld 2016). This segment is also Myer’s most profitable segmentation. Australians from this segmentation have steady careers and income. Consumers are more keen on make purchase decisions from up-market stores like Myer.

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