The overall evaluation of a company’s strength, weaknesses, opportunities and threats is called SWOT analysis.
It involves monitoring the external and internal marketing environment. External environment includes opportunities and threats, whereas internal environment includes strength and weaknesses. Master Paints is setting up a corporate identity as a result of dynamic changes in paint industry.
The SWOT analysis is an extremely useful tool for understanding and decision making for all sorts of situations in business and organizations.
• Master Paints is a one of leading manufacturer of paints in Pakistan.
• Master Paints have a strong brand name in local paint market.
• The product of Master Paints are know best quality product in paint industry.
• The services Master Paints offers are the best quality like free colorsadvisory service.
• In Pakistan the customer of Master Paints product show a very healthy ratio.
• The staff is highly trained.
• Master Paints is also available on internet.Customers can find out what they want, while sitting on their offices or homes