Swot Analysis Of Malaysia Airlines

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SWOT Analysis about Malaysia Airlines
• Strength
Strength that Malaysia Airlines have is their value and service are different with other company that exist in Malaysia. Beside that,here have some point that can show the strength that Malaysia Airlines have.
• Personel
Malaysia Airlines is a company that established more than 66 year since 1947.Image of Malaysia Airlines are highly recognized by all over the world. Malaysia Airlines have their own promoting plan to promote their airlines with involved its flight attendants. This strategy is seeks to describe cabin crew of Malaysia Airlines express as ‘Malaysian Hospitality’. ‘Going Beyond Expectations’ slogan have been use to brand itself internationally by promoting their excellence in service. In year 2008,Malaysia Airlines have change their business plan and come out with new branding strategy slogan which is ‘MH is Malaysian Hospitality’.
Malaysia Airlines more emphasize the hospitality of its cabin crew instead of the airlines extensive network.Malaysia Airlines always run training program for their crew and staff .This will help them to ensure their customer have the best service experience.

• Management
Malaysia Airlines have strong and firm organization structure.The management team are play important role in planning and controlling the organization decision. Sometime the management team had face difficulties, but the management team still have their own strategies or plan to overcome the problems.The management team have always make sure that they are able to take challenge as their opportunity to improve their reputation and quality of the service that they are provide.

• Weaknesses

Every business that exist have to facing losses and difficulties when operate. ...

... middle of paper ...

...nd free 30kg check-in luggage and other services for customer to expect customer will continue choose Malaysia Airline as their main selection for air travel for their next flight.
The benefit of Internet intensified rivalries among all kinds of organization. Everyone can online browse the internet by using desktop, laptop, or handphone to book their flight and easily to check-in manually. Internet is very convenient to many people. But the internet service bring a lot of competitive because everyone can online, the design of advertisement, and promotion may stealing customers away from competitors. Due to the latest news, Boeing 777 (MH370) already gone a few days, everyone is blaming Malaysia Airline did not take any right action when the accident happen. This issue will influence the image of Malaysia Airline and the sales may falling due to this case happened.

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