Swot Analysis Of Macro Environment

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BUSINESS STRATEGY GROUP ASSIGNMENT 1 NEW BUSINESS VENTURE BY POTENTIAL MANAGEMENT STUDENTS 1. The Macro Environment The different dimensions of the macro environment are grouped into five environmental segments. The trends in these segments can have a positive (opportunity) and negative (threat) impact on the organisation. (Ehlers & Lazenby, 2010: P140) It can be said that although the effects of these segments are outside of the sphere of influence of the organisation’s management, but their effects have an influence on the organisation. These segments can be listed as follows: • Political, government and legal forces • Economic forces • Socio, cultural and demographic forces • Technological forces • Economic forces The macro environment can best be represented diagrammatically as follows (Ehlers & Lazenby, 2010: P141): 1.1. Political Environment The political, government and legal forces that affect the business skills programme offered by our company affected by such Acts as: the Skills Development Amendment Act of 2011, (Act No. 26 of 2011); National Qualifications Authority Act of 2008, (Act 67 of 2008); the Higher Education and Training Laws Amendment Act of 2010, (Act No. 25 of 2010); the Sector Education and Training Authority Regulations. Sourced from: http://www.polity.org.za/article/higher-education-and-training-laws-amendment-act-2010-25-of-2010-2010-12-07 In terms of the Skills Development Act, organisations seeking to offer training and development services need to be accredited with a Sector Education and Training Authority. It is in this regard that our company is seeking applying for accreditation with the ETDP Seta. Sourced from: http: //www.etdpseta.org.za/live/ The Higher Education and Training Laws Amendme... ... middle of paper ... ... brands have taken to social media, only 51% of those believe that they are effective while interacting with consumers via Facebook. The number drops to 33% for Twitter. • The survey shows that corporate South Africa has woken up to social media, but it hasn’t yet figured out how to dress for the role. Most large companies are still neutral on the impact of social media, and are still feeling their way. Source from: http://www.stuff.co.za/social-media-study-finds-that-sa-corporations-have-gotten-into-the-act/ Although no study is available on the impact of social media on SMMEs, we believe that there is an opportunity to use this medium to our company’s advantage. More so because mobile phone penetration in South Africa is in excess of 90% and smart phone technology would enable our target market to have access to information at the palm of their hands 24/7/365.

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