Essay On L Oreal Paris

This assignment may discuss the analysis that may be done on the L’Oréal Paris that may describe each and everything including the SWOT analysis of the company. Pros and cons, marketing mix and the sales growth have been discussed in detail and apart from the how the company is dealing in china. How they have promoted their brands in different parts of the world.

Introduction

In china the authorities that are regulatory they carry out within their evaluation centers the test of the animals for the cosmetic products that are finished before these are placed on their market. These tests are necessary. As the company is working in close collaboration with different authorities of Chinese regulatory in order to bring the rapid change to the framework

With the connection rate of the growing over two third of the web users in china they go online by their mobile phones. This company shares the growth with 228 million customers in the year 2012 by making the group a leader in sales online of the products that are luxury. It also holds the position which is strategic in the market that combines the luxury and e-commerce much more naturally than the brick and mortar markets. Now the increasing number of consumers in china they prefer to buy the cosmetics online. Among the arguments in favor of e-commerce is the possibility of discovering the brands entire world and it was approved through the survey that 61% consumers they enjoy a lot by taking it. Now trends of the consumption they develop slowly and the reason is because of the social media which is now generalized. The trend must continue as 76% of the consumers of china they reflect that the social media is the real space for the luxury brands. L’Oréal is the well positioned a developer in the explosion of digital in china. The brands have positioned by engaging the strategies of marketing that have also won the leadership on the social networks. A symbol of this success is the rose beauty website that was launched in 2006 by Lancôme community and now it is the important community that was dedicated to the luxury beauty in china (Brandon,

In an instable economic context and the less dynamic market of cosmetic the group have posted the growth in all the divisions and in all the zones of geographic. The markets which are new the number 1 zone for the group since 2012 the sales was 39.6%. With an estimated worth of 180 billion euros, the worldwide cosmetics market has developed at a steady pace over the past ten years. Despite slowing slightly in 2014 compared to 2013, the beauty market continues to record solid growth, over 3%. It is a supply-driven market underpinned by innovation, as well as efficacy and quality. For the second year, luxury and derma cosmetics were among the most dynamic markets, with growth of +5.2% and +5.1% (Monle Lee, 2013).

Marketing mix

Price: they does not set a single price as they develop the structure of the price which reflects the variations in the cost of geographical cost and demand and other levels of order, service contracts and the frequency of the delivery and other factors. They create the price for long term research and the efforts of the development.

Place: they place how and where the products has to be distributed. With more than 100 distributors and 42 plants with 290 subsidiaries that have spread across more than 130 countries. The industry of cosmetic lead by L’Oréal they operate over 7 regions across the world. The new emerging markets that are Africa, Asia and the east European countries.