INDIAN FOOTWEAR INDUSTRY Notwithstanding the global financial crisis, the Indian shoe market strives to be on a solid footing. Footwear has been the primary growth driver for the leather industry in India, being the world's second largest producer after China. Indian footwear industry has been dominated by the unorganized sector with a share of 65% in 2013. The unorganized segment comprises of small cottage industry based manufactur¬ers. The organized sector is dominated by major domestic and international players like Bata, Liberty, Adidas and Metro etc, accounted for only 35% of the market. MARKET SEGMENTATION Indian footwear industry can be classified into casual footwear, mass footwear, premium and sports footwear. The mass footwear points to low price foot¬wear and majorly consists of slippers. On the other hand, casual footwear involves footwear preferred by people for their daily wear in schools, colleges and at …show more content…
The company has been into manufacturing shoes since the 1930s for generations of Indians. Bata India has today established itself as the largest footwear retailer in India with a 25% market share in the organized sector. With the advent of the premium segment, the footwear market that has traditionally been price driven has been evolving into a quality-conscious and fashion-driven industry. Bata caters to both ends of this spectrum and everything in between. Using cutting edge technology and research, Bata produces a variety of fashion, casual, formal and sports shoes. Bata offers its famous Ambassador and Mocassino range of classic and formal dress shoes for men. In case of the young mass, Bata presents shoes for a city casual style. Bata's popularity in the ladies segment has been phenomenal with the Marie Claire range of shoes. Below is a broad list of products from BATA: AGGREGATE MARKET FACTORS MARKET
The men’s collection for the most part includes everything the women’s collection has minus the sports bras, dresses, and skirts. Included in the men’s product mix are tanks, tops, short and love sleeved shirts, and hoodies. The men’s pants range from tightness as well. lululemon athletica offers sweatpants and tight compression pants for men interested in shopping. Surprisingly, the men’s collections are filled with more color than the women’s collections. Both men and women’s lines at lululemon athletica carry seasonal items as well. Mainly prints and colors tend to be seasonal while the actual item itself will be offered in black or neutral colors all year long. To extend their product mix, lululemon athletica carries accessories that one might need during a workout such as yoga mats, water bottles, and gym bags. Headbands, hats, and gloves are offered in the stores and online during certain seasons as well; all of lululemon athletica’s accessories are made in patters and colors available for both men and
American Eagle Outfitters (AEO) differentiates from its competitors because it’s a leading global specialty retailer offering latest trends that are high-quality and affordable. The source of competitive advantage is the quality of their clothes and their environmentally friendly fabrics. American Eagle Outfitters is a high-quality and inexpensive brand of their two competitors Aéropostal and Abercrombie and Fitch. AEO centers in every category of purchaser such as kids, tweens, teens, and adults. American Eagle Outfitters has further stores open globally and their product line is more assorted than its competitors and its name brand and logo is known world-wide.
Abstract: This paper will address the needs for demonstration of proficiency in information research, while understanding the workplace, competiveness and business communication. Included in this paper is the following: Abercrombie’s mission, the current strategic plan the company uses, the firms culture, organization, and SWOT analysis. This paper will also focus on an analysis of the company “Abercrombie and Fitch” and the major issue facing the company.
In this scholarly activity, I will create and then analyze a SWOT Analysis of Wal-Mart making recommendations for the management team for future growth. I will ensure that the marketing and management teams understand how to use the SWOT Analysis to solve current problems and prevent future issues. Also as a tool for helping, understand the external environment and internal environment of the company as a whole through understanding the individual needs of stores based on location.
A line of inexpensive, casual boots doesn't seem to fit with the perception consumers have with CIMA products. This will affect the brand image that CIMA has worked hard to establish for the past 20 years.
The marketing environment for No7 Lash impact mscara has market opportunities same time it has some challenges. However Boots is believes they can achieve their objectives. Below the Table shows a SWOT analysis of the Boots conducted by market analysis to No7 Lash impact mscara’s strengths, opportunities, threats and weaknesses.
The correlation of expansion in Footwear International fell within the same time constraints as Bangladesh’s political history. As power transferred in 1971, the Manager Director of the company was recognized as being an integral part of the independence movement of Bangladesh. Two years following President Ershad gaining office, Footwear Bangladesh seen as the number one growth potential within Footwear International’s strategic plan. Sales were in excess of 10,000,000 pairs of footwear and gave the company 15% of the national market (L...
Introduction India is the world’s second most populated country with over 1.2 billion people. Since its independence from British rule in 1947, the country has been more or less a stable democracy. Until 1991, Indian governments imposed economic austerity and its markets were comparatively closed to the world. Economic reforms in 1991 brought about a change which made India an attractive and huge market for multinational corporations from all over the world (Joshi 8). Retail industry within a globalized world is one of the most thriving and profitable sectors.
The Shoe Industry consists of a multitude of footwear categories, varying in utility, style and occasion. When overseeing the market for the shoe industry, we must look at the influence of all shoe trades universally to comprehensively understand how the disparities in sales relate to the needs of specific regions. The global retail market within the shoe industry currently represents $185 billion, driven primarily by Asian and Latin American economies and is expected to reach $211.5 billion by 2018. The growth rate globally was 6% between 2004 and 2008, contrasting to the 2% compound annual growth from 2008 to 2012. The United States holds over 24% of the overall industry size it projected over $48 billion in annual revenue in 2012. Domestically, the growth rate has been flat at 0.3%. On a unit volume basis, global footwear consumption for 2012 is approximately 11,421.3 million (in pairs), where the United States makes up roughly 2,741.1 million (in pairs). By 2018 the U.S. Census Bureau has forecasted a steady decline within demand domestically of 3% and an increase of 1% globally.
Hospitality is about serving the guests to provide them with "feel-good-effect". "Athithi devo bhavha" (Guest is God) has been one of central tenets of Indian culture since times immemorial. In India, the guest is treated with utmost warmth and respect and is provided the best services.
Aditya Birla Group is one of the first multinational corporations in India. Its headquarter is located in Mumbai with many others operations in different parts of the world such as in Asia (Thailand, Singapore, Myanmar, Laos, Indonesia, Philippines, China…), Europe (UK, Germany, Hungary, Italy, France, Luxembourg, Switzerland…), America (US, Brazil…). Throughout their growing, Aditya Birla have become well known in many sectors that they get involved in not only in India but also around the world. Back to the earlier day of the corporation, when it first founded, the group has focused on critical sector such as textiles and fibre, aluminum… and become one of the largest participant in those areas. Later on, in the 1960s, the company had expanded their business into cement and chemicals. Also, they expanded their business across the border of India into many other countries. This “revolution” has brought the name of the group into the international business map and become bigger than ever (Aditya Birla Group 2007). Today, ABG is a corporation with the consolidate revenue of 30bil with the affiliates in 45 countries and 60% of their revenue come from internationally and become one of the largest private company in the world (Aditya Birla Nuvo Limited, 2011).
Most people in the world gratefully have the chance to make their own choices and decisions every day. One of those choices and decisions that they make is what they are going to put on their feet for the day. Unknowingly the decision of what type of shoe a person wears for a specific day will affect their entire day. There are also many factors that contribute to what type or style of shoes a person buys or wears such as economic status, design, usefulness, and popularity. As of today, there are various types of shoes which are sandals, heels, boots and athletic and casual shoes.
Nations, like the people who inhabit them, are all different. Some, like the United States, are at the forefront of technology and development. Others exist as third world nations, where even the most basic necessities are hard to come by. And then there are those which are in the middle, such as India. In the past 20 years, India has grown in the eyes of the global community from a rural, developing nation to a burgeoning global marketing hub. While India had much guidance from the United States and other global powers, the country has still chosen to follow its own path of business and marketing development. This paper is designed to evaluate India's current marketing environment in comparison with the marketing environment here in the US, citing both nation's similarities and differences.
Shoes have always been something that women want to go shopping for. Over the latter part of this century, it has become more likely for women to buy many shoes because of the growing diversity of shoe fashion. Shoe manufacturers have taken advantage of this growing diversity to create as many types of shoes as they can. Ladies shoes can be classified into three categories: cheap shoes, moderately priced shoes, and expensive shoes.
Before the production processes, Benetton performs an exceptional product design through a staff of 300 designers from all over the world, that creates the collections for the casual brands United Colors of Benetton, Undercolors, Sisley and for Playlife leisure wear and Killer Loop streetwear brands. Benetton aims to offer products characterized by their creative use of exclusive designs.