Swot Analysis Of Herobike

Marketing plan
a. Executive summary
Key points.
- Our clients are the active working population from middle to high class, concerned about their security, their health, and the environment.
- An effective alternative to car and non-electrical vehicles, and allow to avoid a major part of the city traffic.
- The price will be in the same range as the average of the European market. [We intend to differentiate ourselves by an efficient and well-organised customer services.]
- Specific offers will be provided to help our customers acquiring our product, and partnership for specific pieces could provide more alternatives.
- If the launch on Irish Market is a success, we will look for other opportunities on the European market.
- To promote our product,

Herobikes is also targeted at residents in urban areas as well as suburban areas.
Public Relations Launch
Operations in Stores and Streets
December 2016, Herobikes will promote its brand by using an event centre or hall in the Dublin as well as other big cities in Galway, Limerick, and Cork. The public will be able to get a first-hand sight of the product at the event as different categories will be displayed. It features and benefits will be explained to the understanding of the public at the events, the stores the bicycles can be bought or ordered for and questions will be encouraged.
The broadcast media in the country will be invited for coverage and broadcast, invitations will be done using several media such as engaging the public on social media platforms – twitter, facebook etc. with questions and answers and people will thereby win the invitation tickets. Flyers will be shared with members of the public in the streets, we will also use the power of advertisement on broadcast media such as television and radio to inform the public about the coming events and advertise the invitation tickets.
Media