Swot Analysis Of Haiier

562 Words2 Pages
bulb-icon

Recommended: Global brands contribution to global business

COMPANY PROFILE The whole idea for Haier is to produce white household appliances such as fridgerators used in most houses, air conditions for cooling, washing machines for laundry, mobile phones for communication and kitchen appliances. Brand building of the product used worldwide stages made Haier to be known in many countries and was ranked on the fourth stage for its appliances produced which was labelled ” Global Branding” over the whole world for over past 24 years. Through the improvement of the product they used localization plan to expand to European markets and in order for the network and supply chain were well known . Today many products for Haier are sold internationally in more than 30,000 outlets and in about 165 countries. COMPANY MISSION The main mission for Haier Is to make the products produced for people’s lives more suitable and secure through the new appliances and they have an understanding of “customer-oriented design”. FINANCIAL PERFORMANCE Haier Group was a small company and it grew in the recent 16 years to the top product produced which is now well know...

Show More
Related

  • Sherrin B2B Plan

    1857 Words  | 4 Pages

    In the production of T.W Sherrin’s products there are a number of upstream suppliers that contribute to the success and marketability of the brand. The major suppliers of production materials include an Australian tannery company and an Indian latex company. Together they form the basis of the Sherrin product range. Add to this a packaging supplier and marketing firms and it is no wonder why this company is so successful in business-to-business trading.

    Read More

  • SWOT Analysis Of YETI

    1930 Words  | 4 Pages

    The popularity of YETI is increasing, which results in a constant increase in demand for our products. YETI can be viewed as a necessity, meaning that the more disposable income an individual has results in an increase to YETI product purchases. Consumers that normally would never spend as much as $400 on a cooler are now also purchasing YETI coolers due to constant exposure to YETI products and the perceived benefits of owning our products. YETI also has the ability and opportunity to reach untapped markets overseas as our products can be used by anyone that has a need to keep perishables cold for an extended period of

    Read More

  • Duquesne University Swot Analysis Paper

    1702 Words  | 4 Pages

    Strengths for Duquesne University would be that it is nationally ranked number 115. This is a number that can beat many competitors and creates benefits for those that attend. Classes that have fewer than twenty students is 40.9% and classes that have fifty or more students is only at 9%.. (http://colleges.usnews.rankingsandreviews.com/best-colleges/duquesne-university-3258/rankings). Duquesne is located in Pittsburgh Pennsylvania and is known to be one of the top places to live in the country. Pittsburgh is considered the most livable and resilient. There is a young crowd that could be an interest for young adults, also this city is considered to be the third safest cities in the states (https://fitt.co/pittsburgh/pittsburgh-best-city/). Religious values are what many people look for to keep that connect they have with their beliefs, having these values instilled in the curriculum could be a benefit view for parents and students.

    Read More

  • Swot Analysis Case

    392 Words  | 1 Pages

    Actively listening- ( 3:42) (4:26) There were a couple instances where Travis seems distracted in the call and misses key information the client provides, resulting in the client repeating himself. We should remain focused and engaged in our call to guide the client through the process and acknowledge all info stated by the client.

    Read More

  • SWOT Analysis

    1974 Words  | 4 Pages

    In strategic planning, strength, weakness, opportunity and threat (SWOT) analysis is a tool used to identify those issues most likely to have an impact on a planned change now and in the future (Laureate Education, 2013f; Marquis & Huston, 2015). A SWOT analysis helps an organization further its mission, vision, and values by ensuring the planned change remains true to these statements.

    Read More

  • Nike Financial Statement Analysis

    1605 Words  | 4 Pages

    In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.

    Read More

  • The Pros And Cons Of Kitchen Remodels

    1032 Words  | 3 Pages

    Today’s kitchen appliances are highly energy-efficient, which will help you save money on your next energy bill. Kitchen design also plays an important role in the kitchens overall appeal. Check out the following outdated kitchen designs, if you have one or more in your kitchen, it may be an indicator that your need to remodel.

    Read More

  • Dansk Designs, Ltd.

    1535 Words  | 4 Pages

    Traditionally, Dansk Designs followed a strategy of differentiation. When a firm follows this strategy, they create differences in the firm’s product or service by creating something that is perceived as unique and valued by customers. Differentiation can take many forms, including prestige or brand image, which Dansk decided to implement. Their product line consists of eight product categories, which include flatware, china, linen, glass, decorator cookware, and wooden bowls and trays. Their products are of high quality and are highly priced. Dansk was able to achieve a differentiation advantage because their price premiums exceeded the extra costs of being unique. Dansk is able to create these unique products because of the talented designers they employ, including Jens Quisrgaard, Niels Refsgaard, and Gunnar Cyren. Another competitive advantage of a strategy of differentiation is the ability to deal with supplier power. There is a certain amount of status associated with being the supplier to a producer of differentiated products. Dansk’s principal supplier, Richard Nissen, has enjoyed working with Dansk because he believes they have been able to “preserve the handcrafted nature of the products”.

    Read More

  • Religious Identity Essay

    1075 Words  | 3 Pages

    Because public luxuries are strong for product and brand, and brand is oriented by consumer and identity. Accordingly, brands are regarded as images in the identities of consumers and other identities of target groups (Esch, 2010), which are designed by companies to decide their products (Kotler et al., 2009). Luxury brands are highly associated with their core consumer (Kapferer, 2008). For example, Land Rover is one of the worlds company to produce four-wheel drives, is the famous British SUV brand. The prices of Land Rover mostly are depend on middle-class economic conditions and the appearance of the car and speed of it are based on the male identity, mostly giving a image of tough guy. Despite the fact that public luxuries are more relevant to identities ,which is contrary to the private necessities. For private necessities, such as Haier, is the worlds largest household appliances maker, the global brand share of Haiers refrigerators, washing machines are on the top of the world. Compared with the relationship between the identity and Haier, Haier is more focus on quality of its products. The 1980s, coincided with the beginning of reform in China, many enterprises to introduce foreign advanced technology and refrigerator equipments, likes Haier. At that time, home appliances supply less than demand, there had a lot of enterprises which only focused on production rather than on quality.

    Read More

  • Swot Analysis Target: SWOT Analysis Of Target

    801 Words  | 2 Pages

    According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).

    Read More

  • H&M- Henes & Mauritz

    944 Words  | 2 Pages

    Around the world they have 3,100 stores. Most of the stores are in Germany, United Kingdom, United States, France, Spain, and Sweden. The stores are in every continent.

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • LVMH strategic analysis

    1536 Words  | 4 Pages

    After a 4 P analysis of the company one found that it found itself in a luxury market where product quality and constant innovation are key points for the success. That is why the production process and its design can take even months. Product line is extensive however it is only conformed of high priced products. Price in this case is a guarantee of the quality present in the product. Moreover, high pricing represent an element of differentiation that the customer appreciates. However this is not a setback, LVMH has managed to have world wide presence and success. To accomplish it its selective retailing division is of high importance. Nevertheless, promotion posses the major challenge since its through this that the image of the product its transmitted that is why the company poses a major part of its budget in this section. It is Important to note that the percentage allocated is higher than those of most competitors.

    Read More

  • IKEA: Target Market and Positioning Strategy

    1145 Words  | 3 Pages

    IKEA is more than a furniture store they are a company driven by values (IKEA, 2014). The company seeks to make their consumers lives easier by providing them with modern, innovative, inexpensive products which they use to tackle daily home activities. IKEA Group has 298 stores in 26 different countries (IKEA, 2014). The company’s vision is “to create a better everyday life for the many people” (IKEA, 2014, para 1). Using innovative techniques for creating, producing, and marketing their products IKEA can provide consumers with durable products for reason...

    Read More

  • Branding In Marketing Essay

    2042 Words  | 5 Pages

    Every company seeks to create its own brand - a unique and effective image. Purpose of brand is attracting and retaining customers in its market share. Branding in marketing is a complex technology, aimed at making advantageous position a brand from the competition. Facilitating the search for the necessary goods to the buyer, branding in marketing becomes more effective if the consumer product features meet market requirements. It is especially necessary to identify the goods, for a case of unprepared buyer which can not assess the competitive characteristics (for example, high-tech products). The development of technology has had a huge impact on human society. It is reflected in the fact that we are surrounded by complex technical devices that we use every day and sometimes we have no idea of how this thing is located within. Here the brand comes to help the consumer that stands out from all those product characteristics that are important to the consumer and facilitates the understanding of the product.

    Read More

More about Swot Analysis Of Haiier

Open Document