Swot Analysis Of Google

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Google is considered as a search engine. It helps to get any information all around the world on the basis of keyword. It is the first popular search engine in the world and has been in existence since seventeen years. Along with search engine, it also provides their users other services such as Google map, Google video, Google news, Google calendar and many more.
The founder of the google is Larry Page and Sergey Brin, who met at Stanford in 1995 and started collaborating on a serve engine called BackRub in 1996 which later registered as Google.com in 1997. Google was named from the word googol, a mathematical term for the number represented by the numeral 1 followed by 100 zeros and with a mission to organize the infinite amount of information on the web. On March, 2001 Eric Schmidt was named as a chairman of the board of directors and it open the first international office in Tokyo, Japan the same year in which Eric Schmidt became CEO and Larry and Dergey became presidents of product and technology.
Google has more than 47000 employees among which more than 10000 software developers are based in more than 40 offices. Google has increasingly developed within these years along with their services and products such as it started as a search engine tool and progressively it has become advertising services, communication and publishing tools, development tools, map related products, statistical tools and so on.
General Environment Analaysis
Economic Factors:
Googles investment has risen since a long time because lots of advertisement are put into the search engine. Its GDP is increasingly at the average rate of 3.20% up to the big level of 17.20%. Google is the company that completely relies on the investment, so Google ben...

... middle of paper ...

...e number of internet users
Threats
• The high intense competition of Yahoo, Microsoft and Apple
• Privacy Issue can make them outcasts
• Advertisement agencies like TV, radio & newspaper
Conclusion:
Google is the technology that has come up with the fruitful results. It has made the life of many people easier by providing lots of information for free. It has created its own reputation all around the world. It's one of the growing technology and has provided at various products to attract its users, which makes them to win lots of awards. It has maximized the profits, roved the better service, introduced the latest technology and development, deal with the weakness and increase its strength. Has issues like copyright and patent issues.

References: https://www.google.com/about/company/history/ http://www.academia.edu/5356952/A_Case_Study_of_Google_Inc

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