Introduction
Purpose
The purpose of this report is to create a business analysis report as the Junior Business Analyst at Google. I am required to research the business and perform an analysis using two business analytical methods (SWOT analysis and PEST Analysis). Furthermore discuss findings and provide recommendations based on these findings
I am required to do the following with regard to this report:
1. Provide the background of the company (Google).
2. Identify products and services offered by the Company.
3. Perform analysis using two chosen analytical methods (SWOT analysis and PEST analysis).
4. Discuss the future for the company.
5. Discuss findings from analysis performed.
6. Provide recommendations/suggestions based on the analysis findings.
What exactly is Google and what does it do?
Google is one of the five most widely known websites in the world. Google is a web search tool that allows you find other sites on the web based on keyword searches. Google also offers specialized searches through blogs, catalogues, videos, news items and more.
Google offers Internet services that allow you to create blogs, send email, and issue web pages. Google have social networking tools, organization tools, and chat tools, services for mobile devices, and also Google branded merchandise. Here’s a preview of what can Google offer:
Background of the company
Google's background goes back to 1995 when two former students, Sergey Brin and Larry Page, met at Stanford University. In 1996, Brin and Page worked together on a investigation project that was to finally developed the Google search engine. BackRub, as it was initially called, enthused up concentration in the university research community, but didn't gather any suggestions fro...
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...oogle, Apple and Microsoft all make browsers and gives them away for free.
Ever since 2007, with the outline of the iPhone, the balance of control has begun to shift to mobile and Google just like the others, is well alert of that. If people could not use a personal computer to reach to the web and in its place use a phone, then Google may possibly be excluded of advertising profits. It does not want that to happen do that’s the reason why Google created Andriod.
Even though it offered it to phone creators for free, it will pay for itself in mobile advertising profits, or so Google expects. Whether mobile advertising profits will ever be the same as that of a personal computer is nevertheless not known, but Google knows that if a phone is not operating its software then it does not have control of sending advertising through it, so it had to have a phone strategy.
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
I am going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse how the organisation Nestle Milo operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organisation operates and identifies how it should influence marketing decisions.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
..., 2011). Like every business owner, they strive to make their products and organization the best it can be. Instead of resulting, once again, to dishonest practices, they have kept their moral compass intact and have expanded globally hiring the best talent. These employees now constantly monitor the web through the use of Googlebots, ensuring that accurate and relevant information is provided quickly, every single time. In short, when it comes to controlling and adapting to change, Google is well ahead of the curve. Today the main component of the business is the search engine, although Google has added new innovations such as Google Earth, Universal Search, Realtime Search and Android. By staying informed and making conservative decisions, the leaders at Google will be able to maintain the quality of their produces and ensure their popularity for years to come.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
Hardly can a person use internet in a day without using at least one google product or services. Google Inc. is an American multinational company offering internet related products and services headquarter located at California United State of America; was found by two college young graduate Larry Page and Sergey Brin in 1998. Prior that time in 1996 the duo initially built a search engine called “BackRub” that uses links in determining
First of all, where does the word “Google” come from? The name "Google" originated from a misspelling of "googol,” which refers to 10100, the number represented by a 1 followed by one hundred zeros. It found its way to the English language, now the verb "Google", was added to the Oxford English Dictionary in 2006, meaning, "to use the Google search engine to obtain information on the Internet." Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate a site's importance. /// The start of Google was pretty much like the start of every website. It was a research project to these two Ph.D. Students where they hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. It was first related to the university’s domain, but then the traffic was so heavy that the university asked them to move their website to a domain outside the university. What made Google this popular was the speed it pulls out information, which is counted in parts of seconds. And also, the size of their data base, according to the instructor of our instructor in MIS class only 60% of data you found on Google are in other web search engines.
Google’s mission is to organize information from all around the world to be universally accessible and useful for users. Google is also well-known in Internet-related
Search engines, specifically Google, have probably contributed more to the distribution of knowledge than any other invention since the creation of the printing press. Google was created by Larry Page and Serge...
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.
Google LLC is an American multinational innovation organization that has practical experience in Internet-related administrations and items, which incorporate web based promoting advances, web index, distributed computing, programming, and equipment. Google was established in 1998 by Larry Page and Sergey Brin while they were Ph.D. understudies at