Swot Analysis Of Footwear

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Footwear retail in India
Footwear sector is a very significant segment of Leather and Non Leather products in India Indian footwear industry is growing at a fast pace. Presently India is the second largest producer of footwear after china with an estimated market of Rs 19,900 crore and the growth rate of 10%. Among them it includes category like casual, formal, semi-formal and sports shoes along with sandals for men and women. Men’s segment accounts for 59 per cent of the market, while women’s segment contributes 41 per cent. The market has two segments: organized which is one third and unorganized, two third India produces an average of 20000 million with an export size of 115 million every year. 95% of the production caters to the domestic …show more content…

Nike acquired Converse in 2003 for $305 million,
Reebok acquired The Hockey Company in 2004 for $330 million

Future Scope:
The footwear industry is expected to reach a record export value of US$8 billion this year, experts said.

Major international player in India:
REEBOK
Reebok is an American brand started in 2005 as the subsidiary of adidas especially for the sports shoes segment. Mainly produces athletic shoes. Headquartered at cantan Massachusetts, U.S; with regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Latin America).
Internationally, Reebok has been built on the ‘fit for life’ platform. In India it took another route: sport domination. “We dominate cricket like no other brand,” says Sajid Shamim, brand director, Reebok.
Reebok has tie ups with the major sports organizations including National football league, Canadian football league, Major league baseball, Wales national team, Indian premiere league
Its shoes are available in the following categories:
• Men’s
• Girls
• Women’s
• Sports
• Boys’
• Classics …show more content…

Bata India (Bata) is the largest footwear manufacturer and produces a wide range of footwear such as canvas, rubber, and leather, plastic and so on.
Bata has ISO 9001 certification and major areas of production includes Batanagar, West Bengal, Bataganj, Bihar, Faridabad, Haryana, Peenya, Karnataka, Hosur, Tamil Nadu, Mokamehghat in Bihar.
Brands:
Bata, Bata industrials, Bubble gummers, Baby Bubbles, Eco fit, Comfit, North star, Patapata, Power, Sandak, Sundrops.
Bata India- Financials Q2 / 2014 Ann 2013
Total Income Cr 631 2,097
EBIT Cr. 90 294
PAT Cr. 59 191
EPS (Rs.) 9.24 29.68

Competitors:
Major competitors includes Relaxo Footwear’s, Sreeleathers, Liberty Shoes, Bhartiya Inter, Mirza Intl

Name Last Price Market Cap.
(Rs. cr.) Sales
Turnover Net Profit Total Assets
Bata India
1,252.30 8,047.75 2,065.17 190.74 841.01
Relaxo Footwear
400.45 2,402.94 1,211.83 65.64 419.32
Sreeleathers
265.00 666.61 56.99 7.08 181.07
Liberty Shoes
298.90 509.33 485.04 13.21 257.63
Bhartiya Inter
357.00 398.55 318.70 8.64 293.92
Mirza Intl
34.95 324.01 707.35 43.37 405.69

References
Thompson and Baden-Fuller 2010
ETRetail.com
The Economics Times
According to Survey conducted by www.chooseyourshoes.eu/home-en in

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