Swot Analysis Of Food Truck

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Recommended: Diversity in the fast food industry

Food truck business in other words To Go Restaurant that is equipped with the necessary instruments to cook and conveniently serve food. As to go with the trend of food truck in Canada we have decided to introduce this trend in London, Ontario. Our speciality of the food truck is presenting International foods that are hard to find in London.

Mission statement:

To provide diversity in food that matched our customer’s desired taste by being outstanding in everything we do

SWOT Analysis

One of our strength in this business is innovative service, which will benefit us in attracting teenagers because of their willingness to experiment new things. Moreover, Generation Y who does not have much time to spare to cook and likes convenient things …show more content…

As according to Hitesh Bhasin in his article called “ Marketing Mix of Subway”, he has stated that although comparing to KFC and McDonalds Subway offers expensive price. However, their healthy food quality balances their price. Moreover, they have variety in their products such as cookies, wraps, salad and their signature varieties is global menu for example, Chicken teriyaki, Egg mayonnaise, Italian BMT, Tuna and Subway Club. Another disadvantage for us is their brand equity. Subway is brand well know around the world due to their numerous strategies. One of their promotion strategies is their charitable and non- profitable work, which has boosted their sales as stated in “ Marketing Mix of Subway” by Bhasin. Subway chooses their location in premium areas where people are bound to be health conscious. Therefore, subway can be one of the toughest competitors as they have their brand as an advantage and their food quality can be a highlight to attract …show more content…

We are using multi-segmentation strategy in order to attract our target market, which refers to serving two or more segment by focusing on their needs. As students have limited budget to spend therefore, our reasonable price will attract them towards our business. Moreover, our business is located at an accessible place that will attract them to drop by as it at a convenient place for them. In addition, our key concept of the food truck, which is Asian foods will attract certain ethnic minorities: Indian, Korean, Chinese and Vietnamese as our food items includes famous food items from

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