Swot Analysis Of Fast Food Restaurant

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Organizations cannot function successfully with having a solid Mission, Vision and Values. Although this can be said in any type of organization, it is especially true for fast food restaurants that come in different types and styles and along with that, each has their own Mission, Vision and Values that they follow. Three fast food restaurants that are leaders in their industry are McDonalds, Sonic and Chic-Fil-a. All of these restaurant’s Mission, Vision and Values most represent that restaurant and how they do business in their market. Brief History Each of these restaurants has a long lasting reputation that stems from years of service to the community. Starting with the oldest and possibly the most recognized restaurant is McDonalds. According to Cady, Wheeler, DeWolf, and Brodke, (2011) the mission statement is used to let people know why the company is exist. According to McDonalds (2016) the mission of the restaurant is to be the favorite place for their customers to eat and drink. They are dedicated to the employees and the positive effect on the community. The have touched a few important parts in just a few sentences with their mission statement employees, customer and community. The Golden Arches are a household name and it appears what they have in their mission statement is working. Sonic’s mission statement rest on the restaurant’s legacy of the perfect drive in. According to My SONIC (2015) they are the largest chain of drive-ins servicing customers and communities all over with their wide variety of menu items and their car hop service. Their mission statement is rather simple and they just want to be the best and grow as communities grow. Chic-fil-a differs from the others in regards of a mission, statement according to Chick-fil-a (2015) they utilize a purpose statement and the purpose statement establishes why the restaurant is here and what they are here to do. The organization values its employees, customers and communities much like the other two restaurants. The purpose of the restaurant is to serve the people in the best way possible. Having great customer service and moving forward according to core values.

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