Swot Analysis Of Eastwest Bank

V. COMPANY ANALYSIS
 Review the company’s performance in terms of key performance indicators:
 Revenue/sales in the past three years

For the annual report of EastWest bank for the year2011, they have theme their success as “fast Forward” for the reason that their banking services is and will always be on the go. Their continuous success makes them one of the fastest-growing banks in the country, but to be the preferred bank of its middle-market customers. In the past five years, EastWest has embarked on an aggressive rebirth – from refreshing its brand identity to laying the solid foundation for systems and processes that would ultimately result in better banking experience for clients. To complete their plan for future growth EastWest bank is aiming to take their products and services to the next level to make their goal of becoming a “world-class bank anchored on service excellence” much more visible.

“EastWest Bank continued to post healthy growth in its core deposits and lending businesses and ended 2011 with Php1.732 billion in net income. While lower by 4.3% from 2010, this was due to the lower trading gains of Php 587.2 million in 2011. Nonetheless, over the last five years, the Bank’s

EastWest bank aims to understand the true meaning of excellence from the perspective of the customers’. The bank aims to deliver and execute their commitment to the customers to be differentiated from their competitors. EastWest bank must be a bank known for several things: having an excellent brand of customer service, relevant products that meet the needs of customers, having the most engaged and loyal customers and employees. To earn the complete support of EastWest bank shareholders the bank aims to engage more with the