One can literally enjoy buying coffee and participating in the Starbucks Lifestyle (Starbucks.com). Incorporating the company’s philosophies helps promote itself. Ultimately, based on all of these elements together, help us understand why we should buy, if not at least approach, coffee at Starbucks. All of these individual rhetorical strategies employed in Starbucks help us understand why we should participate by consuming. Starbucks makes one feel at home or cozy when they enter and socialize.
EXECUTIVE SUMMARY Name: Breaking Time Café Address: Mission The mission of the business is to satisfy customers’ needs and wants for high quality coffee, delicious nutritious meals and excellent service, and as well as develop new menu items to meet the changing needs and tastes of people who care about what they eat. Product and Service We sell and serve a various kind of beverages (especially fine coffee), and food. The main activity is the operation of Breaking Time coffee shop including storing, preparing, selling and serving our products to our valued customers. Ideal Customers Our main customers are students and staff in EIU, guests who visit EIU, and people who work nearby. Age: 18- 60 Income: Average wages and depend on family.
Description: Blueberry coffee has got a great potentiality and thus you can make effective utilization of the same. You can now enjoy different tasty beverages and foods by including this ingredient. You can now get the best dietary habit by having blueberry coffee. Innumerable health benefits can be derived from this coffee and the most interesting part is that it can be used in preparing different kinds of dishes. You can now get a healthy eating habit by opting for this coffee.
After reading this report maybe some readers would have a different and deeper understanding about Starbucks coffee. Starbucks represents a model in coffee market. It has accurate targeting market segments. The next part will analyse some main characteristics of market segments targeted at by Starbucks. Market segmentation means classifying identified individuals or a group of people who have similar interest, feature and consumption habits (Jobber, 2013, p264).
It is very convenient and save time for customer queue up to pay a bill. Moreover, Starbucks employee will take some few second to ask customer first name while place an order and call customers by first name during the coffee is ready to serve. From these, customers will feel respected, friendly and value deserve for what they willing to pay. Next, Starbucks are provided customer a great atmosphere and a premium coffee drinking experiences. Starbucks provide fast speed of WIFI service which suitable for customer meeting, gathering and so on.
The crinkled-up wrappers are brown in color which serve to make the audience feel warm and invited. The Starbucks Bench ad uses a mixture of brown, black, and contrasting white to create the “coffee-like” atmosphere that is warm and welcoming for readers. Many studies have shown that choosing the right color scheme is vitally important for advertising, “Researchers found that up to 90% of snap judgements made about products can be based on color alone, depending on the product” (Ciotti 2). Color selection has an extraordinary influence on the persuasive power of advertising. The Bench ad also employs other technics that add to the aesthetically pleasing visuals.
Ch. 5 Business Level Strategy Starbucks does its best to offer a unique and memorable experience for each and every customer. As part of their responsibility to their customers, they are committed to offering coffee of the utmost quality. Starbucks believes that employees are a major part in providing an excellent customer experience so they are able to maintain a long-term relationship with consumers. Through the use of multiple business level strategies, Starbucks has been able to become a leader in their market and differentiate themselves from the competition.
By associating their drinks with high quality standards and personal rewards, each individual is able to see Starbucks fitting into their lives in one way or another. They are also creating a culture around Starbucks. Through each of these advertisements they are showcasing the latte order of a different individual. This communicates to the customer that so many other people are already committed to Starbucks. It is showing the customer, “here is a look into the life of Starbucks user.” Erin is a go-getter who deserves a personal reward—Starbucks is her choice of indulgence.
An advertisement can appeal to one or more of these needs through the use of colors, words, expressions, and statures illustrated in the ad. A comparison of two advertisements for the same product, but different brand names, will allow one to better understand how a company uses different human needs to sell their product. Two coffee ads, one for Café Vienna and one for Millstone, will be compared to determine the dominant strategy that each uses to create a desire to buy. The ad for Café Vienna coffee uses the need for guidance to appeal to middle age coffee drinkers. In contrast, the need for achievement is what attracts middle age coffee drinkers to Millstone brand coffee.
After understand meaning of market, we can discuss important of market to coffee on wheel business today. The first issues we are concern is: Know our customer target To build a strong relationship with potential customer are very important. We must clearly indentify our customer type in order to effectively design many aspects of coffee house on wheel, marketing campaigns and interior designs to the strategies will use to combat competitors. Besides, we should understanding of customer intended will also help us to effectively market our business product according to those place and using the methods of communication such as direct mail to a surrounding residential community or individual market segments w... ... middle of paper ... ...efers a clean environment. Cleanliness of our coffee on wheel business will help us run the business smoothly and attract customer to buy our product due to this advantages.