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Swot Analysis Of Clothing Industry

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Clothing industry analysis
India’s clothing industry is one of the oldest industries in Indian economy dating from several years back. It is one of the largest employer and also labour intensive. The clothing industry is divided in two broad segments. First, the unorganised sector consists of sericulture, handicraft and handloom which are operated in small scale and through traditional tools and methods. Second, the organised sector consists of apparel, garments and spinning which modern machinery and technologies such as economics of scale.
Indian clothing industry has the capacity to supply a wide variety of clothing products suitable to different market segments not only in India but also across the world.
Clothing industry plays a major
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During economic recession period have an opposite effect. Sales of many industries become significantly lower. Consequently retailers may be stuck with large number of stock. And they may have to sell them at a less price. Clothing retailers and manufacturers also may need to sell lowered price clothing brands to compete with more common brands. When the disposable income of customer is low they shop for cheaper brands.
Despite India’s fast economic growth, it is largely exhausted. There is a clear divide between rich and poor, it results middle class have higher aspiration and increasing exposure to western products.
Sectorial distribution high number of professions in the emerging middle class and have more money to maintain middle class lifestyle and 57% of them visit luxury stores rather than ordinary neibourhood shops
Technological Environment
Import duty is a main issue faced by both individual and commercial entities in India. Import duty make it difficult for companies to bring products into India, and when rates are high the pricing strategy may be higher in order to make
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LEVIS
2. ADIDAS
3. NIKE
4. H&M
5. ZARA

Levi’s company
LEVIS is a privately owned clothing company known worldwide for its denim jeans. it was founded in 1853.
FUTURE PLANS OF LEVIS
1. Planning to increase online retail sales.
2. Arising market in India and china.
3. Increase acceptability of western wear across the world.

MARKETIG STRATEGY OF LEVIS
• Advertisement are very innovative and eye-catching
• It target fashion magazines and newspaper.
• Provides up to date information through electronics media.

Adidas
It was founded in 1948 by Adolf Dassler. Adidas is a marketer of sports apparel and athletic shoes. it is Groups core brand and a leader in sporting goods brand. It is a brand identified and respected by consumers for its inspirational, innovative and authentic values.
FUTURE PLANS OF Adidas
1. Outsource its product and focus on marketing
2. Associate their brand with major sporting brand.

MARKETIG STRATEGY OF adidas
• Collaborate with online retailers to sell adidas products
• To get recognition and be known.
Nike
Founded by Blue Ribbon Sports in 1964. Nike was initially distributor of Japanese shoes of brand TIGER.
FUTURE PLANS OF NIKE
1. Growing importance of sports to fight
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