Swot Analysis Of Clothing Industry

Using cutting edge technology and research, Bata produces a variety of fashion, casual, formal and sports shoes. Bata offers its famous Ambassador and Mocassino range of classic and formal dress shoes for men. In case of the young mass, Bata presents shoes for a city casual style. Bata's popularity in the ladies segment has been phenomenal with the Marie Claire range of shoes. Below is a broad list of products from BATA: AGGREGATE MARKET FACTORS MARKET

Every point in communication has to clearly serve for consumer’s tastes and their needs. In order to meet its consumers on on-line based platform Gucci launched not only a “digitalflaghip” store but also a “Gucciconnect.com” website (Proquest2010). These establishments leads Gucci to a next level in digital world.Gucci lovers can easily shop and check the latest new products of Gucci in the “flagship store” and also follow the fashion shows on-line with “gucciconnect.com”. These platforms unite people on the idea that Gucci is a unique brand.

Thus competition is intensified. Also, the industry could be economically sensitive (Spencer, n.d.). If the economy is booming, people may purchase more fashion products; however, during economic recession, this type of goods coul... ... middle of paper ... ...ms due to low coverage of current liabilities and some difficulties in managing stock. It also could be risky for shareholders because of the chain reaction of decreasing ability to cover interest payments. Therefore, from the numerical point of view we recommend that risk takers should hold the shares for potential profits but risk avoiders probably should sell them due to possible problems in liquidity and management.

Garments sector’s continual success can be attributed to the following:  Quotas under Multi-Fiber Arrangement (MFA) in the North American market  Preferential market access to European markets The country has a small textile industry, but the volume and quality of its output are unable to fully meet the demand of the garments industry. Most of Bangladesh’s garments exports are made from imported textiles. RMG exports have grown rapidly after extensive trade and other economic reforms were undertaken in the early 1990s.

has three main competitors, JCPenney, Target, and Wal-Mart. Each of which have a slightly different niche in the market. JCPenney is one of the largest department stores in the United States, focusing on home furnishings and apparel. They have 1,060 locations in 49 U.S. states and Puerto Rico. In addition to their typical merchandise, JCPenney will often lease out different departments in their stores to house companies such as Seattle 's Best Coffee, Sephora as well as other smaller individual salons, optical centers, and jewelry repair shops.

The Puma brand logo creates a positive customer-based brand equity because it’s recognized by consumers to represent the company’s stylish athletic products (Olson, Czaplewski & Slater, 2005). Criteria for building the brand Memorable: The leaping Puma logo is easily recognized at both purchase and wearing the brand products. The Puma is widely recognized throughout the global sports manufacturing market by consumers as a cool, fashionable, and stylish brand. Puma is a very sought after brand by fashion trendy consumers. Business Wire reports that Puma “is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion.

Furthermore, there... ... middle of paper ... ...ame period of 2012. (Inditex, 2012) The solid growth from Zara shows that Zara is successful in building its own brand identity. The high degree of recognition of Zara makes people choose Zara instead of other brand. One of customers who are interviewed said: “Zara is the name naturally came into my mind when I want to go shopping. It just came.” To sum up, window display is a significant way to promote the brand image and seasonal products in the highly-competitive fashion industry.

H&M made downfall for expanding in North Europe because of high cost and Asia is not interested in high prices of H & M clothing. Also Zara should spend more money on adverting their price due to sale more new products. If they do advertise more people will know about Zara and more people would try to buy their clothes. And it will generate more profit with increasing popularity. Citation http://www.zara.com/us/en/company-c11112.html http://www.inditex.com/en/our_group http://uk.finance.yahoo.com/news/zara-owner-inditexs-profits-boosted-135340341.html) (http://www.economist.com/node/21551063) (http://www.economist.com/node/10061081/print?story_id=10061081) (http://www.rte.ie/news/business/2013/0313/376427-zara-owners-2012-net-profits-rise-by-22/)

Luxury retailers are seeing mixed results; those who offer a value for the price are maintaining their business. Retailers who lack understanding of their customer are falling behind. How they buy – Consumer focus is on commodities and core needs. Keeping up with fashion trends is becoming less important to many consumers. For those more fashion conscious individuals, they are still consuming however, they are more mindful of what they buy.

In this Final-Term Project of Production and Operation Management, I should choose 2 company with same product. And I choose Levi’S, Inc and Wrangler, Inc as the competitor. In this paper I will discuss about “How” and ‘Why” in this companies. As we know, in this ea many clothes bands are arise. There are has 2 the most famous brand for denim there are Levi’S and Wrangler.