Swot Analysis Of Chipotle

1982 Words8 Pages
CHIPOTLE Anisha Ghimire MGT 6203. E1 05/01/2014 Dr. Jonathan Schultz Chipotle is one of the fastest growing restaurants which is served in the United States, Canada, England, Germany and France. This restaurant is more popular for burritos and tacos. The name chipotle is derived from the Mexican Spanish name which means smoked and dried jalepeno chili pepper. It is also considered as one of the first chains of fast casual dining establishments. The mission statement of chipotle is “Food with Intergrity” which means that they put effort in using organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded by Steve Ells in 1993. Ellis attended the culinary institute of America in Hyde park, new or where he finds out the popularity of the taquerias and use that concept to open the first chipotle in Denver, Colorado in which he targeted to sell 107 burritos a day. They sold around 1000 burritos a day after a month of its establishment. Then he opened various numbers of locations in Colorado but they come up with an opening outside of Colorado which is in Kansas City in 1998. The largest investor for chipotle was McDonald. Chipotle increased its business from 16 restaurants to 500 restaurants by 2005. It was ranked eight in regards to the US Sale which later jumped into ranked third in 2010. The consumer report of 2011 ranked Chipotle as the best Mexican fast food chain in restaurant. Chipotle serves around 750,000 customers per day in todays date. Chipotle is completely a company owned business. There are more than 1430 chipotle restaurants throughout the united states and Canada. It has occupied its location in 43 states along with expanding its busin... ... middle of paper ... ... restaurants. It is company owned restaurants rather than franchised and has more than 1600 locations all around the world. Its mission statement is to serve “Food with Intergrity” which means that they use organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded in July 13.1993 by Steve Ellis in Denver Colorado. It has more than 45000 employees. It is committed in serving safe, high quality food to the customers and its values the individuality of their company, their employees and their customers. They believe that the automated cooking techniques make them apart from other restaurants and they produce great tasting food with an efficiency that enables them to compete effectively. References Chipotle Mexican grill. (N.d.). Retrieved from http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill

More about Swot Analysis Of Chipotle

Open Document