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chipotle swot analysis 2020
chipotle swot analysis 2020
chipotle swot analysis 2020
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CHIPOTLE Anisha Ghimire MGT 6203. E1 05/01/2014 Dr. Jonathan Schultz Chipotle is one of the fastest growing restaurants which is served in the United States, Canada, England, Germany and France. This restaurant is more popular for burritos and tacos. The name chipotle is derived from the Mexican Spanish name which means smoked and dried jalepeno chili pepper. It is also considered as one of the first chains of fast casual dining establishments. The mission statement of chipotle is “Food with Intergrity” which means that they put effort in using organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded by Steve Ells in 1993. Ellis attended the culinary institute of America in Hyde park, new or where he finds out the popularity of the taquerias and use that concept to open the first chipotle in Denver, Colorado in which he targeted to sell 107 burritos a day. They sold around 1000 burritos a day after a month of its establishment. Then he opened various numbers of locations in Colorado but they come up with an opening outside of Colorado which is in Kansas City in 1998. The largest investor for chipotle was McDonald. Chipotle increased its business from 16 restaurants to 500 restaurants by 2005. It was ranked eight in regards to the US Sale which later jumped into ranked third in 2010. The consumer report of 2011 ranked Chipotle as the best Mexican fast food chain in restaurant. Chipotle serves around 750,000 customers per day in todays date. Chipotle is completely a company owned business. There are more than 1430 chipotle restaurants throughout the united states and Canada. It has occupied its location in 43 states along with expanding its busin... ... middle of paper ... ... restaurants. It is company owned restaurants rather than franchised and has more than 1600 locations all around the world. Its mission statement is to serve “Food with Intergrity” which means that they use organic ingredients and serves more naturally raised meat in comparison to other restaurant chain. Chipotle was founded in July 13.1993 by Steve Ellis in Denver Colorado. It has more than 45000 employees. It is committed in serving safe, high quality food to the customers and its values the individuality of their company, their employees and their customers. They believe that the automated cooking techniques make them apart from other restaurants and they produce great tasting food with an efficiency that enables them to compete effectively. References Chipotle Mexican grill. (N.d.). Retrieved from http://en.wikipedia.org/wiki/Chipotle_Mexican_Grill
Supply Chain Management: Chipotle uses an industrial supply chain that can consistently fulfill their product needs. They do not use a local farm supply as its consistency to deliver the amount of products they need are lacking. By using industrial manufactures they can be assured that they are to get consistent standards in their food products when ordered.
Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011)
Chipotle Mexican Grill is one of the most popular Mexican restaurants in the United States, which offers burritos, bowls, tacos, and salads. It is one of my favorite restaurants to visit.
Chipotles has taken the market share during their launch of the new Vegan option. “Chipotle Mexican Grill introduced Sofritas, the first vegan meal offered by a national fast food chain that's not a salad or a veggie burger.” (Neporent, 2013). Taco Bell and Chipotle share the same market share, and there is a potential that
With a unique appeal, a healthy and delicious product, and a powerful social message that made our target customers feel great about eating Chipotle over more traditional fast food, we have pioneered the fast-casual restaurant model our customers admire. Furthermore, our food sourcing is a rewardable effort and it is what we and our customers respect.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
Even though there are more than 1700 Chipotle locations around United States, Canada, United Kingdom, Germany, France, all of Chipotle's restaurants are company-owned, rather than franchised. Chipotle insisting on company-owned is an effective way to take control easily and ensure the high quality of food products. This is seen as a smart move because experienced individuals run all of the restaurants.
Due to a recent outbreak of E. coli throughout Chipotle’s Mexican Grill stores, sales are plummeting as much as 25 percent (Choi, 2015). Illness expanded over nine states with 52 reported illness and decreased sales Chipotle a resolution to rebrand their image to attract customers and boost sales in 2016.
As of 2016 there were 2,250 Chipotle restaurants worldwide. (Number of Chipotle Mexican Grill locations worldwide 2007-2016, 2017) Another interesting fact about Chipotle, is that in 1998 McDonald’s started investing in shares of Chipotle and by 2001 they had become the majority shareholder. In total McDonald’s invested over $360 million into Chipotle. (Myers, 2014) Although they have since split ways, the investment McDonald’s made into Chipotle helped to boost the growing power of the new to market concept burrito
Chipotle and Moe’s are similar restaurants. They both have the same set-up and style of food. Chipotle has 2,010 locations while Moe’s have 600 locations. Chipotle doesn't have a bigger verity of food than Moe’s does but Chipotle quality is better. Chipotle started to focus more on using ingredients that are fresh and raised responsibly as for Moe’s has hidden MSG in their food.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
As illustrated in the table above, the company has increased its restaurant-count by nearly 14% over the last three years. The management expects to open around 180-195 new restaurants this year. With that aim, Chipotle has already unveiled 44...
B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)."
Chipotle. A public concern that has been addressed by this Mexican fast-food chain is food sourcing. Chipotle strives to achieve "Food with Integrity," meaning food that tastes better, is from better sources and is better for animals and the environment. Chipotle works with local farmers and ranchers to ensure their operations create as little impact to the environment as possible. The company sources 100 percent of their cheese and sour cream from pasture-raised cows, and 100 percent of their pork and beef have been naturally raised, which means they were raised in a humane way, fed a vegetarian diet and never given hormones. Despite the best efforts for food integrity, it 's easy to pack more than 900 calories when ordering a chicken and bean burrito. However, with careful planning and conservative ingredients you can create a 400- to 500-calorie
As shown in the graph, from 2012 to 2016, the costs of food, beverage and packaging were the most significant costs for Chipotle, around a third of its total sales revenue. Hence, for 2017 to 2021, it is assumed that these costs will still be the most prominent costs for the company. Moreover, the historical data of 2012 to 2016 are used to calculate the average costs of food, beverage and packaging, as a percentage of revenue. It is assumed that this average is applicable for 2017 and onwards. Thus, from 2017 to 2021, food, beverage and packaging costs are forecasted to be 33.8% of Chipotle’s sales revenue.