Swot Analysis Of Canon

Globalization has made competition tougher and to gain competitive advantage companies are trying to make sure their strategies are sustainable. Successful companies use resources to develop certain capabilities and together with this capabilities they become competent in certain areas and these help them become sustainable. This paper reflects how Canon used its resources, capabilities and competences to maintain its sustainable market. The resources can be classified into four categories , and they are long-term investments, long-term financial sources, human capital and geographical location of the firm's production operations(Ishengoma, 2004). The process to integrate, reconfigure, gain and release resources depending on the changing

Canon utilized its resource of fine optics to produce the X-ray machine. Canon expanded its product line by using optics technology and introduced mid-range camera, an 8mm video camera, television lenses and micrographic equipment and also develop market beyond Japan. It began diversification for the further growth and it also introduced a new products R&D section to enter copy machines business. A separate operating unit for non camera product was formed for the innovation of new product. Electronic calculator was the first product that was focused by the Canon. Tekeshi Mitrai, president of the Canon at that time was against it but the dedicated engineers developed electronic calculator which increases its market. Canon also developed synchroreader and the product fails because the product design was not patent. Other companies began to come up with the same product in the low price and Canon learnt it must patent the design of the

Canon ability of using the technology and managing the quick technological change enabled the growth of the company. The approach of decentralization enables Canon’s R&D personnel to work on the basic of division of the product where each division has its own development center. It also has a research center to carry out the research in optics,