Swot Analysis Of Blackberry

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Issue:
According to our research, we found that blackberry emphases too much on endorsing their product as the Business Device, whereas there is huge market for mobile devices in other consumer segments.

IMC Objectives
Brand Awareness: To create awareness among the youths about the Blackberry Brand by going out of Corporate Horizon and by keeping Youth market segment as the primary Target Market. Also keep in mind Business Professional, and High Income segments.
Why Youth:
People between the age of 15 to 30 are more tech savvy nowadays and that is what our competitors i.e.: Samsung and Apple are doing. We believe that blackberry should also move towards the Youth segment and make a product by keeping the Young Crowd in Centre.

Developing a Favorable attitude: To Convince the youth and young professional to purchase a blackberry device by placing blackberry as the Smartphone of their choice and by highlighting blackberry beyond the e-mail capabilities.
Brand Loyalty: By keeping long term vision in mind to regain customer loyalty and overall brand image by retaining current customer...

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