Swot Analysis Of Australian Wine Industry

710 Words3 Pages
1. SWOT Analysis of the Australian wine industry for the US wine market Strengths of Australia over US: • Australia innovation of harvesting using the Drip irrigation, mechanical harvesting and mechanical pruners reduces labor costs. • Its fermentation and aging to occur in huge by using computer controlled and the use of stainless steel tanks • Innovation of “wine-in-box” saved shipping costs and convenient for the customers refrigeration • Australia ensured vintage to vintage consistency that branding required and created hierarchy from 9$ to 185$ • Its fruit driven wines easy too please customers • Land prices are cheaper in Australia than US • Supply of strong brands at good price/quality ratio Weakness: • Australia established its image as cheap wine due to its willingness to lower price aggressively. • Cost increase in water and energy increased the production cost. • 7% oversupply of fruits. Opportunity: • Australia’s step in middle segment wines (5$ -8$) which are preferred by US • The consumption of premium wines increased from 150 million in 1985 to 600 million liters by 20...

More about Swot Analysis Of Australian Wine Industry

Open Document