Swot Analysis Of Amul Milk

Industry Profile:

India is the one of the largest milk producer in global world. Nearly 151 million households around globe are engaged in a milk production activity. Milk production leads to generates lot of employment opportunities. The dairy industry is more concentrated on milk producers. It have been famous by witnessing rapid growth milk and there products in the market. The main role of a dairy industry is to manage the national resource in such manner to enhance milk production and upgrades milk processing using new innovative technology tools.

Milk gives quick returns for small – scale producer and is an important to them as source of cash income. In a recent decades if we compare a developing countries have increased their share in

• It also provides employment opportunities to weaker section of the society.

We can see that there will huge amount of demand for dairy milk and products. This happening because of increasing level of population and dairy industry succeeded by regularly supply product to its products final customer.

Milk and milk production industries are well contributor towards the growing factor industry in India. In the year 1946 AMUL incorporated its business in milk industry in GUJARAT. The main aim of AMUL was to focus on rural area of Gujarat and to bring up farmers for economic stability.

When formal Prime Minister Lal Bahadur shastri visited Amul plant and he was happy with working condition that take place in the industry and he was wondering about service render by them for overall development. This would helps farmers to know about the national economic stream. So white revolution has come into force in the year of 1970 and at that time 10 states where selected for purpose excluding Karnataka.

Dairy industry in

The milk processing plants were in Karnataka state was situated in Bangalore, Mysore, Dakshina Kannada, Mandya, Hassan, Shimoga, Hubli-Dharwad, Raichuru, Ballary, Belagavi, Gulbarga, Bijapura, Bagalkote, Tumkuru and Kolar.

The main function of federation is depended on the concentrated of a marketing of milk and its products. The Federation has been well created awareness about brand “Nandini” in household name. The brand name of Nandini created good message in consumer minds which tells about pure and fresh milk and their products. At present KMF corporate office were seen in area of Dr. M H Manigowda road at Bengaluru.

So the highest producers of milk in country and to the outsider have increased our reputation. The dairy industry has been recorded for rapid growth. It also helped foreign investor to focus on dairy sector because platform is framed for the purpose of investment. So, at presently KMF have 13 milk unions in Karnataka state which procure milk from primary dairy cooperative societies and make arrangement for distribution milk and milk products to final consumer in