Introduction of Company:
Air Mauritius is an airline company with its head office based in Mauritius Islands. Its fleet consist of a medium and long-haul aircraft comprising of 4 Airbus 340-300C and 2 Airbus 340-300E and a short-haul aircraft for inter-island routes comprising of 2 ATR 72-500 as well as an helicopter fleet comprising of 2 Bell Jet Ranger (Discover our fleet, 2015). Air Mauritius is not only about travelling, it also provides services and products in different departments such as cargo and the inflight sales and entertainment services in order to accommodate its customers at its most. The cargo department offers facilities to travel products ranging from seafood, valuables, textile, flowers, vegetables
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In order to identify Air Mauritius’ target market variables such as demographic, geographic, psychographic and behavioural variables have to be covered. Air Mauritius can be considered a small aircraft company as it has a rather narrow range of planes compared to other airline companies, this is primarily due to the fact that Sir Seewoosagur Ramgoolam International Airport in Mauritius Islands cannot accommodate very large planes. However, it is not a small nor regional airline company and has flight schedules every week in continents such as Africa, Asia, Europe and Australia (O'Hanlon, 2013). Consequently it can be assumed that the target market is basically adult (age) men and women (gender) from different places all over the world who are looking for comfort and good services while travelling (benefits sought) of a medium to high status and income in order to be able to pay for all the tariff fares (psychographic). . Hence, it can be approved that Air Mauritius’ target market is scattered worldwide and cannot be really classified as they tend to market for various markets ranging from businessmen to tourists of different ages. However as Mauritius Islands are mostly known for its tourism industry, Air Mauritius is trying a new marketing strategy in order to attract more families to travel with them to Mauritius Islands for touristic reasons (4 trends in family travel for
Create new marketing segment and customer targets. Song realized based on extensive market research that women are the key decision makers in leisure travel initiative. And hence the created a marketing campaign that heavily targeted women by offering healthy food, vibrant colors for the plane interiors, leather seats, personable flight attendants and great in flight entertainment.
Sociocultural factors embody the various culture aspects in which a business functions. It is of great significance that a firm has the ability to appeal to the culture that they are working within as it reflects their customer knowledge, determining their performance (David & Fahey 2000, pg. 113). One central issue in regards to sociocultural factors playing an important role in a business’ marketing mix is firm’s ability to adapt marketing strategies in regards to demographics. The universal aging population is a clear indicator of marketing strategies for airlines companies to evolve so that it caters to the needs of the population as a whole. In addition, with Qantas operating as a global company and multiculturalism as a universal force, it is crucial to cultivate innovative marketing plans to accommodate the diverse preferences and needs of other cultures (Teo 1994). As cultures differ in their forms of attitudes and behaviours, consumers coming from these diverse cultures, backgrounds and countries are susceptible to dissimilar intensities of service anticipations (Donthu & Yoo 1998).
Barangaroo is a suburb located in the city of Sydney, New South Wales, Australia. This suburb is on the northern side of Darling Harbour and southern side of Sydney Harbour Bridge. Barangaroo was part of the territory of the Cadigal people1, the traditional residents of the Sydney city region. It was established in 1788 as Cockle Bay Point and name as Millers Point in 1820 and finally changed to Barangaroo with area of 2200 hectares and population of 189 people2.
Even though there are money strength Port Everglades have when it comes to business there are still a few weaknesses the company has. For example, to be able to do all of the projects the employers are planning on doing on the Harbor is going to cost about $374 million. To gain the money for the project the money would be collected from port use fees, federal and state grant (port everglades deepening, 2015). Which is money the federal and state could of gave to a small business or to use fix other problems that maybe occurring in the county. When it comes to their Cruise the Port there are a few flaws the some of the passengers who went on their vacation with their family on Port Everglade had encounter during their trip. For example, one
Travelodge is a global hotel chain that provides quality stay options for affordable prices. The chain currently operates in countries such as the United States, the United Kingdom and Spain. But entrepreneurs in other countries also operate smaller, independent hotels.
JetBlue Airways Corporation is a premier non-union airline headquartered in Long Island City of New York, and operating out of John. F. Kennedy airport as its primary base. Several of their initial employees, including founder David Neeleman, were former employees of Southwest Airlines. They brought the low-cost flying experience from their former workplace, but married it to better array of amenities. That helped JetBlue carve a unique identity which competed with major carriers for customer service and rivaled low-cost carriers on price points.
It has stayed relevant to the market through its propelled philosophy of relationships to generate profits in the business. Since its establishment in Monroe, Louisiana the once tiny airline has stretched to greater heights serving in 6 continents. It has also established a distinguishable name among its competitors with a reputation of leading customer services. However, even as an established venture, the company needs to maximize its profits in order to stay in business and expand in to new territories beyond its conquered boundaries. A strategic analysis was carried out by our team to establish the company’s current situation. A SWOT analysis was performed to come up with three referenced, strategic alternatives. This alternatives are meant to act as a strategic guidance to the company in order to enhance growth. The strategic recommendation provided will improve and enable the business to cope with the competitors while the implementation of the strategy section will outline the way to go about achieving these alternatives in the business setting. Lastly, we put up a discussion on the evaluation procedures and necessary controls for the
Introduction 1 3. Market Overview (250 words) 2 4. Segmentation (250 words) 2 4.1 Travel alone 3 4.2 Adult couples 3 4.3 Family groups 3 4.4 Friends and relatives 3 4.5 Business and employment 3 5. Targeting Strategy 3 6.
Starting off, this chart is not a fair comparison because Canada has 47x the amount of population that Guyana has. Guyana has earned a 2.6% of Annual Cannabis use which earned a rank of 2nd while Canada has achieved a 12.6% ranked 3rd, which means that Canada’s annual cannabis use is 5 times more than Guyanas. Guyanas murder rate per 100,000 is 19.2 while Canada has a rating of 2, which indicates that Guyana has 10 times more homicides than canada taking into account the population difference. Guyana has 1,507 prisoners while Canada has 35,319 prisoners. This was recorded in 2002. Per 100,000 people, Guyana has 175 prisoners which ranks the country at 45th while Canada has 116 prisoners which is ranked at 75th on the NationMaster charts.
Sri Lankan Airline launched in 1979 as the flagship carrier of Sri Lanka and today it is an award winning international carrier in air passenger transport in aviation industry. Airline is a Limited Liability Company Incorporated and domiciled in Sri Lanka, where Government of Sri Lanka holds 51.06%, Bank of Ceylon 23.54%,People’s Bank 8.23%,National Savings Bank 8.23%,Employees Provident Fund 3.62% and Others 5.32%. The primary activities of the airline is to provide international scheduled operations, non-Schedule air services for the carriage of passengers, freight and mail from its base airport Bandaranayake International Airport, Katunayake, Sri Lanka. Sri Lankan airlines secondary activities consist of providing air passenger terminal services, sale of duty free goods on board, holiday package of inbound and outbound in its hub airport Bandaranayake International Airport. National carrier of Sri Lanka, third partly engaged in aircraft maintenance, flight operation services and providing aviation related education prog...
Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connection in the 35 countries and it has currently having 137 fleets. This company becomes the public limited company in the 1946. The company has international and the local route and its performance is increasing day by day with the pace of the good growth as compare to the other airlines in the industries in the area and the channels in which this airline is working.
Within the airline industry currently the airlines can be divided into low cost airlines and full service airlines. The low cost airlines targets customers that are seeking no frills connectivity between cities at low ticket prices. The full service airlines provide several add-ons like free meals, on plane entertainment, and communication facilities. The target market for full service airlines are customers who are willing to spend extra for the services that the airlines provides.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...
test whatever it's a bad effect or not. So when it used on humans, we