Swot Analysis Of A Baby Shop

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1. Introduction Our company - Amazing Baby Sdn. Bhd. is going to sell innovative baby products online. The purpose of this proposal is to design our e-commerce company and make a proposal to our investors and to customers. We are going to introduce some of the products that we are selling online. Besides, market analysis will be done in order to determine our main competitors. Next, we identify payment and shipping methods to be used in our business. Website planning and website security plan are also important elements. We plan to have promotion in order to advertise our website. Lastly, long term projection will be planned for better operations of our company in the future. 2. Company Summary We are a company that sells innovative …show more content…

There is direct selling from our company to buyers. We display products, take orders, accept payments, fulfill order and manage customer data. 4. Market Analysis In market analysis, we determine the SWOT analysis and determine our main competitors. 4.1 SWOT Analysis Our company’s strength is to provide parenting guides which include baby cleaning guide, potty training, baby nutrition guide and guide to baby showers. A free shipping fee is provided. Besides, we provide good customer services which include fast response and punctual delivery. We review every customer feedback and make improvements. We sell products from recognisable brands such as AVENT. The weakness in our company is the language limitation which is English only. Besides, there are insufficient funds to hire more employees to distribute tasks in the first year operation. Next, the opportunities in our company are the rapid growth in Internet which can increase the chances to boost sales. The innovative products that we sell lead us to enter new market in Malaysia. Technology advancement allows people to buy things online to save time. To Malaysian, there is high credibility of …show more content…

Besides, it is flexible for the recipients of payments to transfer the money to their checking account online (PayPal 2014). There is also downloadable transaction history which reduce the paperwork (PayPal 2014). However, the limitations are when there is slightly suspicion about user’s account; the account may be investigated and locked for long periods (1stWebDesigner Ltd 2008). Customer services are not efficient as users may not get to contact successfully and some feedbacks by emails are automating responses (1stWebDesigner Ltd 2008). 5.2 Online banking Online banking is the other payment method in our company. Our company bank account is Malayan Banking Bhd (Maybank). This is because Maybank is the trusted bank as it is top banking and financial group in Malaysia in term of power in the financial industry (Saving Experts Sdn Bhd 2014). When buyers want to transfer payment through online banking, extra charges will be incurred. Table below shows different charges from different banks. Bank (Transfer to Maybank) Extra Charge (RM) Maybank 0 Hong Leong Bank 1 CIMB Bank 2 Public Bank 2 AmBank

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