Swot Analysis For Goodyear

MGMT600 Individual Research Paper
Detailed SWOT Analysis
(Goodyear Tire)
Shamira Tarkhan
MGMT-600-11344 Business Planning Seminar
May 18, 2014
Professor Darlene Ringhand
Keller Graduate School of Business Management of DeVry University

Detailed SWOT Analysis
(Goodyear Tire)
Introduction
This is the introduction of a new Goodyear tire product, the World Tire, an innovative 150,000-mile tire not only making consumer travel safer but also more economical. The vision of Goodyear is to become a market-focused tire company providing safe, ecology focused, superior products, and services to end-users and to channel partners, leading to superior returns for the investors. Goodyear is one of the world’s five largest tire companies offering products and services conveniently located in more than 200 countries across the world. The Goodyear Tire Company is known as Americas most valued organization by the Reputation Institute (RI) and in 2008 Forbes magazine ranked Goodyear 16th on the list for most excellent reputation. Goodyear grew over 7.54 points in 2007 making them the biggest company to improve on all products and services.

SWOT ANALYSIS
A SWOT Analysis is performed as part of a business assessment or during the business planning process. SWOT provides information to assist a business and improve the decision-making process. Business executives of a specific business or industry are better positioned to move forward and grow the business. The following SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis captures the objectives of Goodyear’s new 150,000 mile tire product. The analysis will identify both internal and external factors important for Goodyear to ...

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...sion of other product lines with same tire technology
• Lower tire recycling need with long-lasting tires
• Goodyear could benefit from government support with product grants and allowances
Threats
• Slow growth in automotive market
• Potentially not meeting market demand
• High product price point
• Supplier growth could set price of tires
• Similar products emerging
• Competition from other brands

Reference Page

Bridgestone Corporate. (2014). Strategy. Retrieved on May 14, 2014 from http://www.bridgestone.com/corporate/index.html
Goodyear. (1996-2010). Our History. Retrieved on May 12, 2014 from http://www.goodyear.com/
Michelin Tires USA Website, Retrieved May 10, 2014, from http://www.michelin-us.com/
Wikinvest. (2012). Goodyear Tire & Rubber Company. Retrieved on May 10, 2014 from http://www.wikinvest.com/stock/Goodyear_Tire_%26_Rubber_Company_(GT)