Swot Analysis For Gator Town

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Above shows the SWOT analysis for Gator Town. A SWOT analysis is important because it shows the internal strengths, weaknesses, external opportunities, and threats that may affect the business's future performance. For Gator Town, there are many internal strengths. To start off, the employees who are also students working at Gator Town are very welcoming and polite. Each employee greets the customer when they enter the store. Additionally, the Rainbow Tees is another strength. The Rainbow Tees are very beneficial to the Lexington Community. Gator Town supports over five different charities with the help of Rainbow Tees. This shows the school and the Lexington community how much River Bluff and Gator Town cares about and supports the community. …show more content…

Some examples of the internal weaknesses of Gator Town is that some merchandise and clothing can be too expensive for students who are unemployed or earn minimum wage. This can only leave those students to purchase only the snacks and drinks that are inexpensive. Additionally, not many people can go into Gator Town at the same time. That is because the size of the store is too small. This is another internal weakness because if over 10 students are in the store at the same time, it will get overcrowded. The top three external opportunities are the opportunity to incorporate a website for the store, advertise, and extend the variety of clothes by adding sweatshirts. Almost all businesses today such as Nike and Kohl's have a store website where customers can look to shop, find informations, and provides additional avenues for sales. Since Gator Town currently does not have a store website, it would be a big opportunity if the store incorporate one. This will allow students to find informations such as school hours and look at the merchandises online. Having an online website is very beneficial because the internet has become a key resource …show more content…

Therefore, anyone can be able to take the logo, sell it and not get into trouble. This may cause confusion among the students and teachers that shops at Gator Town. The River Cafe and Cafe 320 store hours are more consistent than Gator Town. River Cafe and Cafe 320's store hours are more convenient for the students because the students know when they are open, instead of being a guessing game. This factor can be a threat to Gator Store because many students do not have time to guess when Gator Store is open or closed. Many students does not like carrying cash around them. Most students put money in their student ID. Unlike Cafe 320 and River Cafe, Gator Town does not accept money from student's ID. This is considered a weakness because, for example, if Gator Town does not accept money from the student's ID, the student will have to go somewhere else such as River Cafe or Cafe 320. Lastly, Dick's Sporting Goods and a few other athletic sporting stores sell River Bluff merchandise. This can lure all the customers away from Gator Town and to the other well known athletic sporting stores. People who are not River Bluff students may also shop at the other sporting

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