Although Cheerios is the same brand as it has always been, the design of the box has changed drastically to persuade different audiences as time passes. Today there are multiple different assortments of Cheerios, so the focus will be set on the original mixture. To decipher how the cheerios box has changed over time, this essay will explore different boxes at different times to show the different strategies the company has used. The strategy of Cheerios currently is to promote that Cheerios will motivate you towards healthy living and happiness. The boxes have some consistencies that have stayed throughout the years, including the color, font, and visual layout. The color has always been the same yellow with some red and blue accents on …show more content…
At the beginning of the Cheerios era, the audience was mainly children. To target children, they used different characters that were popular at the time. For instance, the Lone Ranger was displayed on a box in the 1940s. Also, in the 1950s, Disneyland was displayed on the boxes because it had recently opened. In the 1960s, space travel was emphasized on the boxes because it was the time when the United States was launching the man on the moon. In the 1970s, cheerios focused on action figures and had prizes in the boxes. Although there were cartoons at this time, there are no longer cartoons on cereal boxes …show more content…
At the beginning, they were completely targeting children, however the audience has changed to adult children. In some of the varieties, children may be targeted slightly, but in the original form, there is no attraction for children in the cereal aisle at the grocery store. At the beginning, the box was full of toys, comics, prizes, and cartoon characters. However, there was a slight transition where it was targeted at mothers when it was shown that toddlers eat cheerios. Then it quit targeting children completely and began promoting health and other adult aspects like military support and motherhood
This advertisement is partly aimed at children because of the use of a young Frankie Muniz, from an easily recognizable television show. They include a milk mustache which would make children laugh, but also shows that Frankie Muniz is a strong boy who has attained his strong biceps by drinking milk. Kids always look up to people that are older them, especially movie stars, which increases the chances of them consuming milk to try and be like them. However, this ad is mainly aimed at parents. “Want Strong Kids?” “Milk has nice essential nutrients your kids’ active bodies need. Which means you’d better remember to save some for yourself.” The use of these words on the ad clearly shows that it is aimed at parents by saying “your kids” and asking if “you” want strong kids? This is very effective in the sense that it gives the parents a sense of importance. It puts the parents in charge and gives them responsibility if their kid will grow up healthy and
This was done because cereal companies were selling sugary foods which led to cavities. The FTC also believed that kids below the age of eight weren’t able to figure out if advertisers were deceiving them. This ban would ultimate affect the sugar and cereal companies if congress approved for the motion to adopt this bill. These industries responded by persuading congress to pass the “FTC Improvement Act”, which mandated the FTC would no longer have any authority to decide any matters on children’s advertising. Soon after this ruling other regulatory arms of government would be dealt a fatal blow during the early 1980’s. During the 80’s decade consumers began investing in the financial bubble as many people were becoming rich overnight. Under the Raegan Administration many industries were deregulated and in 1984 advertising restriction to kids were completely deregulated. Corporations were now free to do as they please. Prior to the deregulation of advertising authorities, kids on average spent at a conservative rate of about 4.2 billion dollars a year. After the Raegan Administration’s decision to wipe out regulatory boards, kids spending increased to 40 billion dollars, an 850 percent increase. As the walls of the FTC fell, the top best selling toys such as Transformers, Marvel, GI Joe and WWE Figures were all based of TV shows. The success in the booming media industry paved the way for a new generation of advertising. For example, when the Marvel superhero TV shows came out, there were over 4000 products sold related to the show. Kraft’s Mac and Cheese highest selling cartoon character was SpongeBob Squarepants. ‘Product Placement- A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in movies and television programs.’ (Google
There were comments referring to the commercial such as “it was disgusting” or “it made me want to vomit,” (Goyette). These are few of the many harsh comments made by individuals. One that stood out to me was stating the shock that an African American man actually stayed with his family (Goyette). Thus expressing not only their hatred and disgust of biracial families but stereotyping of your typical African American father as society views them. Although this stand still of the Cheerios commercial depicts society’s “typical” biracial family, there’s more to it than a Caucasian mother, African American father and light skinned babies with pretty eyes and a head full of curly hair. The mother could be African American and the father could be Caucasian, or they could be a completely different race. The child also doesn’t have to be necessarily light skinned, have pretty eyes, with a head full of curly hair. Society fails to realize that biracial families come in all shapes and sizes and there isn’t one specific look they should have. For example, all Caucasian families don’t have blue eyes and blond hair; they’re not stereotyped under one category so why should biracial families and their children
Oreos have held true to be one of the most popular types of cookies across the world. Oreo has built its cookie dynasty through the powerful advertising campaign that help make the cookie so widely popularized. One of the key campaign methods that Oreo uses a wide variety of catchy and clever slogans. The most popular slogan that I am sure all of America has come to know and love is of course: “Oreos----Milk’s Favorite Cookie.” The moment when people hear the word cookie and milk in the same sentence, they instantly come to think of the signature crispy, chocolatey wafer that surrounds the smooth creme on the inside. Oreo has coined this term to be the definition of what the Oreo cookie symbolizes in society. Many
The Cheerios “Just Checking” commercial achieved its purpose of being one of the few companies to display an interracial family. Interracial families exist all of the country but are at times left out of television and advertisements. With everyone’s reactions came Cheerios counter reaction with a second commercial. Piecing all of this together you could understand that Cheerios knew exactly what they were going to get themselves into give or take the intensity. This advertisement is a perfect resemblance on how times are changing and so is majority of the public. During this time Cheerios created and strengthened their consumer loyalty giving them a sturdy foundation. With this foundation Cheerios is able to continue on their path in equality and maybe we will see more advertisements involving the new society norms.
Trix cereal was finally off to a start, they debuted for General Mills in 1955. The creators of the cereal could never quite figure out the best mascot for the job. Their first idea was a simple flamingo. After so many years of much effort and thought, five years later they decide to change their mascot. It changes the viewpoint of cereal. They bring into the commercial a rabbit, but not just any drawn up rabbit, Brer the talking rabbit. The creators sure did get attention from the spectators they had hoped for, children. Eventually after years, having so much success, they changed the name of Brer to Trix rabbit in August 1959. Trix rabbit was exemplified by Joe Harris. Before his illustration of the rabbit no other drawings on the cereal box were adequate to the creators. They always changed the design on the cereal box. Diverse drawings of rabbits were
According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
As America keep growing things change and others don’t, such as racism and the discrimination of people. Cheerios a well-known cereal that is consumed by all ages has continued to spread happiness and health. This specific brand of cereal is known for being heart healthy and promoting a family environment in their ads. The question is if this brand is so popular why did an interracial family put into an ad cause such a backlash?
A good advertisement is surely the best way to create brand awareness. Brand markets its products through ads in newspaper and magazines and their commercials are aired on television. Cheerios have targeted children through its television commercials which feature animated characters. Bullwinkle and Hop pity Hooper were part of the ads in the early 1960s and mid-1960s respectively. The Cheerios Kid was the main character in many of its commercials as he dealt with every problem after eating cheerios. This character was revived for an online video promotion by its brand (Bhasin,
Post Cereals was the first company to come up with the idea for a pastry that would later inspire Kellogg's Pop-Tarts. In the early part of the 1960s, Post began developing a method of packaging dog food in foil in order to keep it fresh and avoid refrigeration. They began applying this method to food for human consumption and created a new breakfast pastry that could be prepared in a toaster and would complement their already popular cold cereals. The announcement of this new breakfast pastry, which Post had decided to call “Country Squares,” came in 1963. Because the product was released so hastily, however, one of Post's biggest competitors, Kellogg, was able to come up with their own version and release it six months later. Even though Post had released their Country Squares prior to Kellogg's version, their sales were lackluster. Many believed that this was due in part to their name. In a time of progressive pop culture, the name Country Squares could be seen as a backward way of thinking. The developers working on the proje...
This article discusses how Tropicana redesigned their packaging and how it plans to bring back the previous version. This change was made in order to attract more customers to buy the product.
One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging. The packaging of a product is undoubtedly the first thing that a customer witnesses when he or she goes out to shop, whether physically, online and surprisingly so even in an advertisement. The packaging thus has to have a theme that not only captivates the consumer but also one that leaves a lasting impression on them so as to associate with the product in question.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Whether it be a food, a particular catch phrase, a child can be the easiest for advertisers to prey on. & nbsp;& nbsp;& nbsp;& nbsp;& nbsp;Many types of foods targeted towards children have a catch phrase associated towards them. Commercials use these catch phrases to implant their product into the children’s memory of the past. One example, is the goldfish crackers. “I love the fishes ‘cause their so delicious.” This is the theme to a well-known commercial, which advertises.