Suthikiati Chrathivat Case Study

Nowadays, there are many people or entrepreneurs who are engaging in tourism and hospitality businesses success Domestic and foreign. but in Thailand have a person successful many person, not to defeated by any other nation in the worldand a person of presented and interest ” Mr.Suthikiati Chitathivat” is the Chairman of the Executive Board at and Central Restaurants Group and He served as the President and Chief Executive Officer at Central Plaza Hotel Public Company Limited, he is number one business hotel in Thailand. There are three parts of him, His biography and profile, his company and company’s profile and his success in the career.

Mr. Suthikiati Chirathivat serves as the Chairman of the Executive Board at and Central Restaurants

Suthikiati Chirathivat have many businesses, but have one business make him very succeed in the business world is the hotel business on December 26 1980 “Chirathivat” Valley established “Central plaza hotel public company limited”. It starts from big brother is “Mr.samrit” led team offer the project to develop a large shopping center catering, Shopping Office and Exhibition Centre. When “Prime Kriangsak Chamanan” sees the project he proposed that there should be a hotel. Even if you do a large hotel with 400 rooms or more don't want a small hotel since it is a very big project and we have asked, "Mr. Uthen Techapaiboon" investment this project on behalf of the company CPN. Then in May 1983 they contract 5 years with a group of Hyatt International Corporation and come into management a hotel by using the hotel name “Hyatt Central Plaza”. But 3 years later they lose a profit of 300-400 million Baht and then they cancel the contract to manage the hotel with a group of Hyatt International Corporation on 1987 December 31. Since 1988 the hotel was renamed “Central Plaza Hotel” Under the management of the company itself. And in 1990 the company was listed on the Stock Exchange of Thailand later in the year 2014, the company is a business hotel the first and only company in India that has been bestowed Garuda Charter. And the company was renamed the business as a "central Hospitality AI" (Central Hospitality International: CHi) since from January 2016 onwards, but still use the

Suthikiati Chirathivat He is the success person in thailand by he can establish the hotels and hotels chain by himself from learning trial and error and will know this solution right or wrong. find the way solution was right. He was a man of untiring efforts and obstacles and he has the patience, the effort and take the risk to invest to do something in order to be successful and be the best one of business. He was a man of great vision and good planning that makes him very successful. He is my idol and I will use the planning and vision of him to deploy in the future. So, I would like him in the