Sustainability: Sustainable Development, Environment, Society, And The Environment

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Societies have chosen in many instances unsustainable paths of resource extraction and consumption. According to Magdalena and Debra (2008), humanity is facing enormous challenges that never been so obvious before. Many cultures have historically recognized the importance of establishing harmony between the environment, society, and the economy. However, “sustainability” in the context of our modern, industrialized society is a recent construct (Earl et al., 2003). In 1999, we were thinking and talking “environmental” but now is “sustainability” (Peter, 2004). The view of sustainability as an umbrella movement encompassing efforts toward improving the social, economic, and environmental position of all stakeholders, including companies, their …show more content…

The best example is the one of The Body Shop, which was the first cosmetics’ retailer to introduce sustainable palm oil into the global beauty product industry (Crittenden et al., 2011). In those years, the media and public opinion started to focus their attention on the concept of sustainability and people slowly became aware that development and environment were no longer mutually exclusive concepts, but complementary and interdependent instead (Pugh, 1996). Government and media actively engage in debate on a number of environmental issues and consumers around the world more alert and increases their ecological awareness and concern (Felita & Yelena, 2013). American policies and practices concerning national energy self-sufficiency, independence and sustainability became a pressing priority (Richard & Adams, 2010). More than 200 million people in 141 countries participated in Earth Day celebrations (“First Earth Day,” America’s Library, …show more content…

The Malaysian government (especially in the state of Selangor) has publicized various strategies to implement sustainable development. In addition, the government has opted for social advertising to educate and increase awareness about such issues among the public (Sharifah et al., 2005). Instead of government body, others party like private sectors and NGO’s involve as well ensuring that the mission and aim to get as sustainability nation will achieving based in the target (Noranida & Khairulmani,

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