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The definition of sustainability
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Sustainable Production
Utilizing sustainability policies within a Corporate Social Responsibility framework allows companies to be socially responsible and respond to the concerns of third parties whilst still maintaining economic control and maximizing their profits (Dauvergne & Lister, 2013). The majority of the sustainability practices big brands are integrating focus on enhancing the eco-efficiency of production, in order to improve their bottom line (Dauvergne & Lister, 2013). The primary focus of sustainable production practices is to find ways to continue to make products, but with less resources, energy and waste. Looking for solutions to improve production efficiencies allows businesses to coast through financial downturns that cause
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Products and packaging should be safe and eco-friendly, waste should be minimized and energy and minerals should be conserved at the highest level possible. Furthermore, sustainable production should be safe and healthy for workers and their communities and encourage their long-term economic security and development (Lowell Centre for Sustainable Production, 2016).
Sustainable production also broadly includes the effective management of supply chains. Supply chains have the capacity to be altered by the desires of both corporations and consumers. Through their sustainability policies, business and help to create more transparency and accountability within global supply chains. By better tracking the flow of their respective supply chains, businesses can create more efficient and durable supply structures and show resource quality, security and productivity (Dauvergne & Lister,
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Big businesses have always used sustainability as a tool to protect their own private interests. It is clear that economic and business related issues are the main drivers for the adoption of sustainable business plans (Dornfield, 2012). Big businesses have a huge amount of power globally, and often have influence over governments and not-for-profit organizations. This creates conflict, as this power often allows them to influence state regulations, as well as international codes and standards (Dauvergne & Lister, 2013).
Opinions are varied on the benefits of eco-business strategies. Some argue that it is little more than an economic tool, while others stress that the rise of a sustainability focus in business is an important factor that will encourage the “mainstreaming and scaling up” of the issue that is required in order to make global change. Dauvergne and Lister (2013) express concern that corporations use the term sustainability in their policies to ‘confuse and falsely reassure’ governments and consumers that they are taking effective action to reduce consumption and waste. Natanski and Baglione (2014) express concern that the private sector has a habit of narrowly interpreting the concept of sustainability as ‘environmental stewardship’ instead of viewing it as an effective way to improve ‘alignment with its stakeholders’ (pp.1). Sustainability
Maxwell et al. (2006) argued that the terms, supply chain and the cold chain management could be defined under the "umbrella" of the sustainable production and consumption.
Wheelen, T. L., & Hunger, J. D. (2012). ‘Strategic management and business policy: toward global sustainability” (13th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Jared Diamond, in his essay “Will Big Business Save the Earth?”, argues that even though multi-billion dollar corporations generate massive amounts of waste, they are also capable of being forerunners in support of environmentalism. Without a doubt, Diamond makes it very clear to the reader that, originally, he was of the opinion that big corporations were incapable of minimizing their impact on the environment, due to their purely financial drive to accumulate revenue for their investors. But when he became a board member of environmentalist outfits like the World Wildlife Fund and Conservation International, he was given the task to assess the environmental impact of various companies across differing economic sectors. While there were indeed some that made a huge negative impact on the environment, in his research, Diamond noticed that were a sizeable number of companies that excelled greatly in being more cautious in how they affect the environment. Of these companies, he takes note of
An increasing large number of firms are developing mission statements that also attempt to define the social and ethical boundaries of their strategic domain. Some firms are actively pursuing social programs they believe to be intertwined with their economic objectives, while others simply seek to manage their businesses according to the principles of sustainability – meeting humanity’s needs without harming future generations. For example, Unilever has launched a variety of programs to help developing nations wrestle with poverty, water scarcity, and the effects of climate change. The firm’s motives are at least as much economic as moral. As environmental regulations grow stricter around the world, the firm must invest in green technologies or its leadership
Supply Chain Responsibility is the chain-wide reflection of issues beyond the narrow economic, technical and legal needs of the supply chain to achieve social and more importantly (in the ongoing era of global warming and natural disaster) ecological advantages along with the conventional financial expands. However, according to Laura Spence and Michael Bourlakis (2009) the key features of supply chain responsibility are:
Improving sustainability within the firms upgrades talented workers to be more proficient and profitable as a factor of their commitment to the organization. It is comprehended that organizations pay special mind to reasonable procedures as there can be an orderly way to deal with spotlight on business targets like decreasing expense of job,, expanding income, overall industry and benefit et cetera (Bob Willard 2012). Thus, firms can hope to produce better profits for their speculations for their partners and shareholders and enhance the organization’s advancement sustainability is
Societal needs of designing and delivering products and services that can better serve a more sustainable environment.
Stuart Hart, in a business article, discusses the tough task for companies to make a sustainable global ec...
When it comes to defining the meaning of “sustainability”, there are many different perspectives from different people. One may say “sustainability” relates to “going green”, and another may conclude that it refers to reducing negative effects to the environment. These thoughts are not wrong at all, but I personally think “sustainability” in a broader concept since it can relate to many things such as business sustainability, social sustainability, or even human sustainability. For me, “sustainability” is simply about developing and sustaining something in an efficient and harmless way. For instance, I think of “sustainable business” as the way a specific business maximizes its profits and revenues through an efficient operation without causing any negative externalities. This essay will focus on the major ideas of sustainability and sustainable business, the relationship between profitability goals and sustainable business, and how marketing can be involved in this topic.
In recent years, the sustainability concept has pushed organizations to re-evaluate their manufacturing processes, reconfigure their supply chains and transform the competitive landscape. These will influence companies to change the business models,
Sustainable operation management is a management approach that involves planning, implementation and control of business operations that translate available resources into the required product or service. It is the management of business practices, traditions and operations to promote the highest level of efficiency, smooth workflow, and increased productivity in an organization. This management strategy ensures that the available labour force and materials are changed into products or services in a cost effective way to increase the company’s returns (Corbett, 2009). It also involves production waste management, food waste reduction, creating new opportunities, environment protection, and improving customer health. Sustainable operation management in the retail industry around the world has gained momentum in the recent years, in the face of customer pressure and media interest. It is particularly linked to the concepts of corporate social responsibility and global warming (Morrison, 2013).
In recent years, business or green business was no longer an option to become an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines.
Sustainability could be defined in many ways. It could be defined as the process to sustain a process or develop new technologies to reduce environment pollution. It also means a measurement how badly the environment is being polluted by other factors. I have to admit that sustainability is a great idea related to many fields such as healthy, economy, food, social, and etc. However, I still remember the first day of “Sustainable Business” class, Professor Laverty showed to my class an example of sustainable product with the idea of “produce more with less waste”. This example narrows me down to one idea of “Sustainable Business”, which is producing the product and services in an efficient and sustainable way without causing harms to environment. In this essay, I want to emphasize into impacts of businesses on environments, profitability of sustainable business, and responsibility of business.
Over the past few decades there have been discourses both in favor and against Globalization’s capacity to guarantee a sustainable future. Authors attest societies and businesses’ inability to account for ecological and environmental limits when dealing with economic growth, examples of this are some of the traditional business metrics used by most global companies, and nations’ measure of wealth (GDP); both sides heavily resting on economic factors, fail to account for societal and environmental concerns (Byrnea & Gloverb, 2002). Other researchers point at the intensive use of resources, especially by global corporations; such as the increasing and careless consumption of fossil fuels, water, precious metals, etc. leading to a rise in GHG (Starke, 2002) (United Nations Development Program (UNDP), 2000). Most fervent opponents go as far as to call ‘sustainable development’ an oxymoron (Ayres, 1995).
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.