Sustainability Management Case Study

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. The idea that they need to consider stakeholders’ expectations and be more responsible towards the resources they depend upon has been raising lately (Steurer et al., 2005). As so, the concept of sustainability and more precisely the one of sustainability management have been gaining weight. Sustainability management can be defined as the integration of sustainable practices within the business to achieve the Triple Bottom line objectives, enunciated by John Elkington. These objectives encompass environmental and social considerations on top of the single economic goal of adding economic value. Accordingly, the application of sustainable practises can help gaining more competitive advantages, and improve their corporate social responsibility …show more content…

We are then going to explore the contemporary view of corporate social responsibility considering two theories, the stakeholder theory and the Carroll’s 4 pars model of CSR. Finally, the foremost purpose of this essay will be to assess, why and how sustainability management can enhance CSR through different models such as the business case for sustainability, the cradle to cradle thing or tools like greener supply chains or life cycle …show more content…

If the firms conduct activities too close to the environment carrying capacity, they will never be sustainable. To relate that to the corporate sustainability idea, firms need to use efficiently their resources to product goods and services that will help satisfy human needs and improve their way of living, while at the same time preserving the earth’s carrying capacity throughout the production process (Steurer at al., 2005; Dyllick and Hockerts, 2002). This last idea can be linked to the resourced based view of sustainable management, in which firms use their different assets in a such way to produce more desirable and sustainable outcomes competitive advantage. This theory is based on firms having different resources, tangible, intangible and personnel-based ones, and capabilities (Russo and Fouts, 1997). These resources and capabilities need to be heterogeneous and valuable across firms. Firms earn rents from superior resources and to protect those rents, there should be competition limitations before and after. For the latter, the resources should be perfectly inimitable and imperfectly

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