Sustainability is a very important aspect in tourism development. It is just one word but it has a lot of definitions. One of the best-known definitions of sustainability comes from the World Commission on Environment and Development and is defined as “forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs" (Tourism Australia, 2013). It is crucial to consider that sustainable development is not just looking after the environment but in fact it is also considering social and economic impact. It can be linked with the Triple Bottom Line (TBL) concept coined by John Elkington in 1997 which its dimensions are also known as people, planet and profits. Tourism development would have both positive and negative impacts on the destination. Therefore, the challenge for New Zealand tourism and also for Taranaki region is to encourage the management and development of tourism products and services which are planned in a sustainable manner to provide social and economic benefits to local communities, profits to the businesses while enhancing and protecting the environment.
Tourism is an important industry in New Zealand economy which generated a direct contribution to GDP of $7.3 billion and indirect value of $9.8 billion in 2013. The tourism industry also directly generated 110,800 full-time works or 5.7 percent of total employment in New Zealand. In 2013, there were 2.7 million international tourist arrivals in New Zealand and the number increased 5.4% from previous year. Although there are many places to visit across the country, visitor numbers are always different between regions. Most of international tourists when visiting New Zealand tend to choose Auckland, Roto...
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...experiencing different types of food as well as exploring the scenery. Therefore, the characteristics of these tourists indicate that they belong to midcentric typology. Their behavior will be most likely an eagerness to enjoy local cuisine or cultural performance but at the same time they require the access to comfortable accommodation, well prepared meals and clean bathroom. Understanding their behavior will help to effectively arrange a visitor management plan.
Based on the demographics and behavior of 4000 tourists as well as according to Taranaki Tourism Forecasts 2010-2016, the majority of these tourists are coming from Australia, UK, US and Germany. Tourists from these generating region usually have high level of income which will help the council achieve its long-term strategy of creating values and improving the quality of products and services offered.
by Gordon Waitt. University of Wollongong, Australia. Tourism management Articles Vol. 17 No. 2. Pg.
Tourism Research Australia, Department of Resources, Energy and Tourism. Tourism contribution to the Australian Economy, 1997-98 to 2009-10., [Online. Available at: [Accessed 7 March 2012].
Rotorua Sustainable Tourism (logo can be seen in Figure 5) acts as a guideline for the practice of sustainability among local business. In accordance with this charter is a New Zealand’s official quality assurance to program called Quallmark. (Sustainability, 2015) Quallmark’s qualification is only awarded businesses that follow the five following criteria in developing their strategies:
Desire for more novel, adventurous, and authentic forms of tourism experience, social content and the humanization of tourism activities.
The concept of sustainable tourism is applicable to all forms of tourism in all types of destinations, including the mass tourism like Cox’s Bazar. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development. Sustainable tourism requires the establishment of a suitable balance between these three dimensions to guarantee long-term sustainability of tourism development. So, it is important to create a specific guideline for all stakeholders that will be effective for Sustainable
In the financial year 2014-15, it was observed that 3.0% of the total GDP was contributed by tourism total amounting to 47.5 Billion US dollars (Australian Bureau of Statistics). The following graph shows that tourism provided 580,000 jobs to the employers in Australia in the years
A proportion of these visitors are 96% ‘likely’ to recommend New Zealand in future, this has remained unchanged. USA, UK and Germany are most satisfied with their New Zealand Holiday experience. It has been observed that Japanese travellers are significantly more satisfied with their experience compared to past years. Visitors to New Zealand are also highly satisfied with the natural environment. It has been rated a high 9.0 out of ten and receives this high rating across all markets. With 78% believing New Zealand’s environmental practices are better than other countries. It has been found that experiencing natural scenery is a favourite amongst visitors to New Zealand. A decrease has been observed in the past year however, in the average number of activities being participated in, dropping 6.5% in the last year. Price has been seen as a problem in the current state of tourism results, it has been driven by lower satisfaction with price over quality. This has been especially so in the accommodation and food and beverage sector. Both of these are rated as high importance to visitors attributing 29% to the New Zealand holiday experience. Looking more into these sectors it has been observed that food and beverage has rated 8.1 out of ten and accounts for 10% of importance to the New Zealand holiday experience. The quality of food
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
In 1992, Rio Earth Summit, the World Tourism Organization and the World Travel and Tourism Council published Agenda 21 which mentioned the importance of sustainable development and defined the environmental and social impacts associated with hotel operation that should be minimized (Meade and Pringle, 2001). Nowadays, hospitality operations concern more about environmental sustainability because hotel sustainability might be a unique selling point for attracting environmentally sensitive customers and add extra value of influencing the customers’ choice of vacation decisions (Sloan, Legrand and Chen, 2013). Moreover, hotels have been valued as a key trading partner in tourism, therefore, the hospitality industry has a significant
AMITY INTERNATIONAL BUSINESS SCHOOL TERM PAPER ON MANAGING DIVERISTY IN TOURISM INDUSTRY SUBMITTED TO: SUBMITTED BY: RICHA GOEL ABHIMANYU MALIK FACULTY GUIDE BBA-IB 2014-2017 A1833314049. DECLARATION I, Abhimanyu Malik, hereby declare that the term paper report entitled “MANAGING DIVERSITY IN TOURISM INDUSTRY” that I have submitted is original. I was regularly in contact with the nominated guide for the discussion of the project report. DATE OF PROJECT SUBMISSION:.
Tourism is often associated with traveling to places away from home. Tourism has a big impact on the economic growth of some countries, which define the shape of their cities by producing different sectors like historic districts, convention centers, museums, malls, hotels, restaurants, and the list can be endless. Furthermore, tourism elements have been developed by cities for a variety of reasons including: situating themselves in the world by drawing a positive image and attracting visitors and for their money.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
This report is based on destination Zimbabwe. Zimbabwe is a landlocked country and its capital city is Harare. The main languages spoken are Shona, English and Ndebele. According to Regional Tourism Organisation of Southern Africa (RETOSA) (2017), the population of Zimbabwe is 15,2 million and is 390 757km2. Agriculture, mining and tourism are contributing to the economy of the country to a greater extent. It tourist’s arrivals have grown since 1964 from 198 000 visitors to over 2,4 million (RETOSA, 2017). Visitors in Zimbabwe are mostly from South Africa, America and Europe. In destination Zimbabwe they offer products and services in accommodation, accessibility, amenities, attractions, activities and ancillary services. They would want to increase the market share and this enables them to increase their sales and make profits.
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.