Sustainability: A Comparative Analysis Of Kwik Koffee Company

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In this assignment I will conduct a detailed analysis for sustainability issues of the whole value chain from farm to shop for “Kwik Koffee” company. Our goal is to meet consumers with unique coffees whose crops do not adversely affect the environment and humans. Bearing in mind the superior quality and the distinctive flavors of these cafes, we seek to contribute to sustainability by enhancing these coffee producers in harmony with sustainable practices. Sustainability is a production model that aims at delivering better economic results for both human and the natural environment (Kuhlman and Farrington, 2010). “Environmental sustainability means ensuring that the overall productivity of accumulated human and physical capital resulting from…show more content…
This is achieved through the selection of low impact materials, product lifetime optimization as well as through reuse, rebuilding, recycling or disposal at the end of it life cycle. In accordance with Rochman (2018), the strategy of the Starbucks, which is one of the largest and most successful coffee companies. In order to achieve the best and most efficient viticulture we have to setting guidelines for the cultivation, processing, supply, quality of each cup of coffee. First, we will try to co-operate with a non-profit corporation such as C.A.F.E. (Coffee and Farmer Equity) Practices for effective environmental protection. C.A.F.E. Practices is “a comprehensive set of social, economic, environmental and quality guidelines that dictate how coffee should be ethically sourced” (Rochman, 2018). In addition, we will start from the first and important part of the coffee plantation, staining farmers. “Kwik Koffee” has its plantation one in Kenya and the other in Colombia and also buys coffee from Columbia and Kenya, from independent growers, local small coffee growers. We plan to invest over the years more than 100 million pounds to the coffee farmers and committees. We will try to give as

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