Survey Analysis

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Survey Analysis In this survey analysis I aim to give a reason behind why each question was asked and how I can alternatively answer it to get the best possible outcome. I will analyse each result in order to select a property I may add to my new snack to make it most successful when it has been entered into the competing market. 1. What age group do you belong to? This question was asked in order to find the average age group whom purchase crisp in a daily period. This question was vague with a small range of possible answers therefore doesn’t prove very effective. Another problem which does not make this answer very accurate was, I received an average age group of 11- 20, this could be because I asked mainly teenagers. To improve this I can ask random people walking in and out of a super market. 2. What gender are you? This question was asked in order to determine the sex of each participant in this survey. The only enquiries that can be possibly made about this question, is that some people have mixed genders due to a side effect or mutation. They may find this question to be discriminating towards hermaphrodites, transsexuals etc. Nevertheless this should be an issue due to crisp being liked by all genders. This question may have been bias because half the people surveyed were male; therefore I choose to rely upon census population results. 3. What are your week wages? This question was issue to find out the amount of money people earned in weekly period, therefore we could average it out to daily wages in order to find out how much crisp can be purchased daily. This method showed that more than half the people asked earn less that 200 pounds a week. This could be because the people asked were in a school therefore did not earn wages yet received pocket money totalling to less than £200. 4. Do you often buy crisp? If yes please state how many packets a week. This is to find out the average amount of crisp sold in a daily period. This is can aid me to make an estimate on the amount of crisp I can put on the market. This can be done by finding an average and multiplying it by the population of the group whom I choose to target my product at. This can result in accuracy among sales in the U.K. People often purchased 4-8 packets of crisp a day on average, yet I could have been more specific to get a... ... middle of paper ... ...methods so its more understandable. 19. What special offers do you want us to sell our products at? This question is similar to the previous question; here it’s easier to understand. This is more based upon the actual methods used to sell the snack. People preferred free sampling yet this may cost a lot, yet it will quickly be noticed by the public. On the other hand, buy1 get 1 free, which came in second place with 5 votes, means that this offer is most likely to be used when selling my product if it doesn’t get recognised on the market because of other competing brands. Overall I believe this questionnaire was successful despite the obvious changes I can make to it. I have got alternative methods of getting to this information, therefore I can use those methods to get more precise answers and results which I will then go on to use in conjunction with my newly formed snack. I have carefully analysed the results as shown above, and I have described and concluded what I will use within the questions analysis. This form of research has greatly helped me therefore I believe it was a success and can be use towards the properties of the snack I am going to make.

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