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Strategic analysis of walmart
Strategic analysis of walmart
Strategic analysis of walmart
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Wal-Mart is a world renown company that is famous for its low prices and huge selection of products and services. Wal-Mart is known as the one-stop shop where families can shop for groceries, clothes, house-hold appliances, and even car parts, all under one roof. It is also known for putting smaller, local stores out of business whenever they move to a new town, because these businesses cannot compete with Wal-Mart’s low prices. But how is Wal-Mart able to offer such low prices and still make a profit? What sets them apart from other retailers? And what technologies are they using that allows their business model to be successful? These questions and more will be answered as we take a look at Wal-Mart’s supply chain strategy. Wal-Mart’s business model might appear to be only focused on reducing costs and improving efficiencies, and the customer isn’t as important to the company. It is actually quite the opposite, Wal-Mart’s supply chain is very customer focused, which is what gives them an advantage over their competitors. Wal-Mart focus’s on the customer and employs a pull strategy, where the demand from customers is the basis for production for Wal-Mart suppliers. This gives them a unique production method, in that they do not produce based on traditional methods rather it is based on short-term forecasts of demand generated by their customers. This allows them to not only keep stock costs low, it also allows them to track demand of individual products. This results in lowered costs of advertising and promoting products because they are able to accurately track demand and can adjust their advertising based on what is selling and what is not resulting in more accurate marketing efforts. Wal-Mart employs very effective upstrea... ... middle of paper ... ...ays. “Wal-Mart is able to maintain lower levels of inventory and still meet customer demand. These lower inventory levels result in either a reduced floor plan with lower carrying costs and lower interest expense – or a greater diversity of products on the store shelves.”3 Both of these result in a significant advantage over its competitors when it comes to operations. Due to Wal-Mart’s superior ability to order inventory on demand, they are in a position to also meet customer demand better than their competitors. This is especially true with fad products, because they are only popular for a limited amount of time when they become unpopular they can leave massive amounts of inventory that nobody wants to purchase. Due to Wal-Mart’s superior supply chain and their technology they are better able to avoid carrying an oversupply of fad items, and regular items as well.
As seen in Exhibit F, Best Buy has 1,055 main locations that consist of their standard large format stores, and 406 Best Buy Mobile locations that focus on mobile device sales. To supply these locations, Best Buy has 23 distribution centers located throughout the country. Comparatively, Wal-Mart has 4,625 stores stocked by 158 strategically located distribution centers. This puts Wal-Mart at a huge advantage in a couple of ways. Not only is Wal-Mart much more likely to have a store nearby any given customer, they are also better equipped to keep its products in stock at all times. This means more customers visit, and due to stocking, more customers can make the purchase they want. On an international level, Wal-Mart also exceeds Best Buy’s few hundred stores with 6,308 stores in over 11 countries. This furthers Wal-Mart’s availability to customers and puts them at an advantage over Best Buy. Additionally, the increased scale of Wal-Mart’s retail and distributive operations make them extremely competitive on pricing, a major aspect of purchase decisions for high-ticket items like consumer electronics.
In retail business, demand elasticity is different as there are combinations of goods presented. Nevertheless, Wal-Mart’s elasticity of demand is considered low and sometimes close to inelastic. According to “making change at Wal-Mart” in 2012, when income falls or even currency weakens, revenues increase at Wal-Mart. This is because people in such times demand cheaper goods and basically it is always available at Wal-Mart. In addition to that, Wal-Mart launches constant price wars to dominate the business, where suppliers are
There are several key competitive edges that keep Wal-Mart successfully maintaining its leading position in the industry. First of all, Wal-Mart’ multiple store formats allows Wal-Mart to extend their customer base. Since Wal-Mart opened its first store in Rogers, Arkansas, July 2 1962, it has extended its store number from 9 stores to a total 4,906 throughout the four types of store: (Discount stores, Supercenters, Sam’s club, and neighborhood markets) Wal-Mart is able to embrace more customers to fulfill all kinds of demand such as live supplies, groceries, pharmaceuticals, and entertainments. As a result, Wal-Mart’s sales and profit increase significantly. Backward expansion strategy is another key for its success. Unlike other retail stores, Wal-Mart opens its stores in small town first before entering into metropolitan area.
It's headquarters if filled with sample furniture from vendors trying to peddle their goods through Wal-Mart. It doesn't stop there either. Wal-Mart demands the same of it's suppliers. All suppliers are required to provide a toll free number for consumers at the cost of the supplier. Shifting cost to suppliers to keep prices low has become the norm for the coorporation and at no risk for Wal-Mart since they have all the power. Despite inflation Wal-Mart will demand it's suppliers to sell for cheaper. Since Wal-Mart is usually the largest buyer by a large margin most companies cannot refuse Wal-Mart's order, resulting in cheaper materials used, less features, moving factories overseas, etc. One specific example is that of deodorant. Before the 1990's deodorant came in a cardboard box. Wal-Mart decided that the cardboard box was a waste of money. It cost money to make, to ship, and took up shelf space. Wal-Mart asked the deodorant makers to get rid of the box with the power they have. Now today you will see no deodorant
Wal-Mart's methodology implied continuous, casual participation among stores, appropriation focuses and suppliers and less incorporated control. Besides, the organization's inventory network, by following client buys and interest, permits customers to adequately force stock to saves as opposed to having the organization push products onto racks. (Traub,
Wal-Mart’s large scale of operations with strong network of stores around the world provides them global sourcing capability with a wide range of vendors/suppliers. This leaves no bargaining ground fo...
Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition.
In the 1960s through the 1970s, companies realized strong engineering, design, and manufacturing functions were strong market strategy keys to create and capture customer loyalty. As the demand for new products rose in the 1980s, these market requirements were to increase their flexibility and responsiveness to adapt existing products and processes or to develop new ones in order to meet customer needs. As manufacturing improved in the 1990s, managers began noticing material and service inputs involving suppliers and their major impact on an organization’s ability to meet customer needs. As a result of these changes, organizations now find that it difficult to manage their own organizations. First, they must be involved in the management of their network of all upstream firms that provide directly or indirectly, as well as the network of downstream firms, which are responsible for delivery and market service of the product to the end customer. In order to succeed, managers have to realize that they cannot do it alone and they must work together on a daily basis with the whole organizations in their supply chains. Because supply chain management involves all functions within an organization, managers need to know what a supply chain is, why it is important, and the impact of supply chain management on the success and profitability of their organization. Today, Wal-Mart topped the list of the America’s biggest companies on the Fortune 500 list, “with sales of almost $345 billion — more than a quarter of a trillion dollars” (Forbs). Wal-Mart’s supply chain management is becoming recognized as a core competitive strategy.
Wal-Mart Stores Inc. is in the discount, variety stores industry. It was founded in 1945, Bentonville in Arkansas which is also the headquarters of Wal-Mart. Wal-Mart operates locally as well as worldwide. It operated 1209 discount stores, 1980 super centers, and 567 Sam’s Club by January 31, 2006. It has also extended its operations to many international countries. It runs its retail stores in two forms: Sam’s Club and Wal-Mart Stores. The Sam’s Club sells assorted product lines such as hardwares, electronics, jewelry, and to mention a few. The Wal-Mart stores also offer similar products in addition to the following: health and beauty products, apparel for women, men and children, household appliances etc (www.yahoo.finance.com). The Vision Statement, Mission Statement, Values and Code of Conduct, Corporate Governance: Directors, Executive Management, Committees and Stakeholder will be the key elements that will discussed in this report as it relates to Wal-Mart. In addition to that, the major trends in the general/macro environment and industry will be analyzed.
Walmart is a retail giant that just about everyone in America has purchased something from them. It is a one stop shop for anything that a person could ever need. Walmart stores can be found anywhere in fact most people are less than an hour drive away from a Walmart store. Walmart’s success has put many companies out of business. The chains success is primarily from low prices and using an information technology system to meet customer demands giving them a competitive advantage. Walmart’s first major use of information technology came in 1975 when the company leased an IBM computer system to track inventory in warehouses and distribution centers. Computers have come a very long way since this time and are used almost everywhere. But in 1975 this was cutting edge technology and gave Walmart the competitive advantage over other retailers. Another thing that Walmart used to be revolutionary in their supply chain was the use of scanning barcodes in 1983. Before barcodes objects had to be read by a skilled cashier. With barcodes all that was needed was a quick scan and the computer would do all the work. This greatly sped up checkout time and made tracking inventory and data collection much faster and easier for both customers and the employees. Since this time it has become an industry standard for products.
Wal-Mart has been praised for providing cheap diverse products close to home, while providing hundreds of jobs. The leading discount retail store got its title by selling its items at a lower cost than other competing stores. Whereas competing grocery store Winn Dixie sells a steak for twenty dollars, Wal-Mart sells it for seventeen dollars. This price difference may not seem like much, but when Wal-Mart’s overall prices average differs from Winn Dixie’s by a few dollars, it begins to add up. Wal-Mart has allowed for low income families to buy products for a reasonable price. Along with its low prices, Wal-Mart has been known to sell wide variety of products. While some stores such as Winn Dixie, Kroger, and Publix only sell food items, Wal-Mart sells food items along with electronics, clothes, and toys.
Wal-Mart has been an organization that has been around since 1962. This organization did not start off as nationwide foundation but started in small communities. For the goal of Wal-Mart, these stores want to provide as many products to their consumers as possible at small prices. There are more than 100,000 products currently at Wal-Mart which means they have an abundant supply of items for every consumer. Since these stores are not targeted at wealthy individuals, consumers want their products to be as cheap as possible for brand name items. Most companies start off using a “push system” with their manufactures which meant that manufacturers would decide what they were going to make and companies would have to buy and sell that specific product. In this system, manufacturers would have more control over companies. Wal-Mart has changed the “push system” to a recent “pull system”. A “pull system” means companies decide what is being sold and tells their manufacturers to make those specific products. When using a “pull system”, companies are now more in charge of manufacturing compani...
Wal-Mart is known to beone of the best supply chain companies in the world. Throughout the years Wal-Mart has adapted strategies that keep up to their name. Unlike many retailers, Wal-Mart purchases goods directly from manufacturers, skipping a few steps of the supply chain cycle. Buyers use advanced negotiation skills to make sure they are receiving the best price on purchases. Wal-Mart also has their own trucks picking up from warehouses, reducing the price significantly on transportation. Long term relationships with vendors are extremely emphasized to understand prices and cost structure. These practices build Wal-Mart to its name and keeps low prices for retail customers all over the world. Supply Chain studies have shown that in 1998, Wal-Mart would fill up stock in 2 days compared to their competitors which would complete it in 5. Part of the reason Wal-Mart would replenish so
Wal-mart has a reputation for caring for its customers, of course their employees, and for the prospective public. So Wal-Mart can be an industrial leader for the world of shoppers with an eye for lower affordable prices, company decision makers would continue it's systematic strategies that it's founder and president established years ago. Sam Walton believed in three guiding principles in his strategy planning they were to provide the customer with good value and service, to have a good relationship with its associates, and to be involved with the community.
The gross profit during the year 2015 was actually a $10 billion increase from their fiscal year 2014 (University of San Francisco, 2015). Over the past six years, Walmart continues to generate these types of numbers, representing increases in growth, time and time again. The company’s income was generated by more than 4,500 stores in the United States alone which is supported by a supply chain that moved from number 14 to number 13 on research and analyst company Gartner’s annual ranking (University of San Francisco, 2015). Many business professionals have analyzed and interpreted Walmart’s supply chain management approaches, making it apparent which elements of their strategy have proven effective. These major supply chain components that have shaped Walmart’s success over recent years are their buyer bargaining power (one of Porter’s Five Forces), focus on the overall customer experience, and investments in emerging technologies along with the implementation of these technologies in their business