This year's Superbowl commercial that I thought was good would have to be the Hyundai car commercial. I thought it was good because it was funny and entertaining. In the ad it was Kevin Hart playing a dad to a daughter. Kevin's daughter was going on a date so her boyfriend or friend came and picked her up and Kevin said to take his car. His daughter and her date went out to the movies, fair, then to like a rest stop. Kevin was at every place and his daughters date seen him and was freaked out so he took his daughter home. This ad for Hyundai was trying to sell their new car and persuade you to buy it. They tried to do this by showing a father letting his daughter go out in his new car with a GPS or "find me" type system installed so he could track them and watch what they do. Everywhere his daughter and her date went he was there watching them. When they went to the movies his daughters date turned around and saw him watching them so he took his arm from around her and put it to himself. When they went to the fair next she hugged him after he won her a stuffed toy and he didn't hug her back because he seen her dad again. Then the last place they went he seen her dad flying on a helicopter spying on them, so he …show more content…
This ad showed a signal that said "where's your car" with the location of it. If your car was to get stolen you wouldn't know where to find it unless you go through all the trouble telling the police, searching for the plate numbers, registration papers, and going to the car location. With the Hyundai you can set up the car finder and locate your car where it's at without going through all that trouble just to get you car. If someone borrowed your car and you needed it for some reason you'd be able to find it quickly and easily. Car finder in the Hyundai would be helpful if you've lost your car so that's why I think they were a success with this
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
There’s nothing like that feeling of being uninspired. I’m sure we all have been there before, whether it’s in the studio or the classroom. In the Sprite commercial featuring well-known rapper Drake, the Sprite Company connects with Drake fans by using an emotional connection implying that: if you drink Sprite like Drake, you will be like Drake. This ad has many fallacies a few being: bandwagon, faulty analogy, and testimonial. The Sprite ad is “stacking the deck” in their favor allowing Drake fans to be blinded by the misconceptions of drinking Sprite.
They leave so the young man thinks their safe; although, Hart is still lurking for the couple. The couple drives to a nice quiet area where the young man thinks they wouldn’t be found. This area is meant for alone time. The nice Hyundai car is parked and the couple is sitting inside the car. The young man says “favorite spot favorite girl”.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Newcastle Brown Ale launched an advertisement during the 2015 Super Bowl. The audience for this advertisement was people watching the Super Bowl commercials. Since Newcastle Brown Ale is a beer product, the marketing team for Newcastle Brown Ale made a safe decision to air a new advertisement during one of the largest sporting events of the year.
Normally people do not like to sit around and watch commercials, but when it comes to the Superbowl, it is a different story. Some people watch the Superbowl just to see the commercials! But why are these commercials so special? During the Superbowl large companies such as Buick, Skittles, Verizon, etc. make entertaining, eye catching, and persuasive commercials to try to get viewers to buy their products. Companies will use popular athletes and celebrities in their commercials because they know people will want what their idol has. Companies find various ways to positively represent their product.
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
The most-watched event in the US every year, the Super Bowl. The Super Bowl is the championship football game of the National Football League (NFL). A brief explanation of football is this, a game of two teams trying to score as many points as possible in the allotted amount of time. Each team has an offense and defense when the team is on offense they either run the ball or pass the ball to try and score a touchdown, while the opposing team's defense is trying to force the team's offense to give up the ball or the possession. If the team with the ball does score or is forced to give up possession, the offensive and defensive teams switch roles (the offensive team goes on defense and the defensive team goes on offense). The game is split into four, fifteen minute quarters. What makes football different from most sports is the violence and aggression of the game. In order to stop players with the ball you have to tackle them since every player is
sport celebrities in their ads to entice the viewer. Consumers are encouraged to embrace the characteristics of the sturdy, tough, and swift, athlete through the product. Airing their commercials on sport networks makes for an outstanding target market for a merchandiser.
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Super Bowl commercials are reputable for being filled with well-known brand names and references the average viewer can understand. However, there are a handful of commercials that have a more specific audience and contain esoteric references meant only for its target group. This year, Nintendo reserved a 30-second commercial slot to commemorate the 20th anniversary of one of its biggest video game franchises, Pokémon. The commercial features a random individual who witnesses an impressive feat, inspiring him to do something remarkable himself. This act, in turn, galvanizes another to a course of achievement, thus commencing a cycle which repeats several times. The last person finds himself in a grandiose Pokémon battle in a stadium filled
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
The Super Bowl. Many Americans love to party and watch it, but why is it on a Sunday? Kids and parents need to sleep so the can be ready for school or work. Should it be moved to Saturday or should it stay a Sunday?
Burger King is a well-known fast food restaurant that tends to post ads that most individuals may find eye catching. This ad is definitely one of them. The way that you might interpret this ad depends on what gender you are and what type of perspective you view this ad. If you were to hear about this advertisement you would most likely assume that Burger King’s target audience are men because of the words chosen. Burger King is advertising a new super seven-inch sandwich. This juicy, flame- grilled sandwich is filled with American cheese, crispy onions and a beef patty topped with a “hearty” A.1 steak sauce. The appeal used in this advertisement is absolutely the need for sex. The quote, “ It’ll Blow Your Mind Away” in large bold font just