As we have seen, Super Normal is a concept of sustainability that celebrates the normality in daily life. Typefaces with this think look insight into the modern age, offering invisible and transparent outlooks, concentrating on general functions and searching for harmonious relationships between themselves and surroundings. By employing high legibility and appropriate readability, the Super Normal typefaces are designed to be durable complex entities that contain functions as well as aesthetic beauty and apply to various types of communications for the goal of longevity.
3. Case Study
The key research question of the thesis is to clarify the identity of Super Normal in driving a good and sustainable type design together with its corresponding
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In the first section, Typeface considerations, it briefly introduces the basic framework with various terminology and elements towards typography. Then, the later section conducts a visual analysis following the main framework from four categories: legibility, readability, aesthetics and evolution. With the perspective of time sequence, the visual analysis starts from the oldest typeface, Garamond, which is designed in 1540, to the latest Verdana in 1996. Accordingly, each of the typeface is reduced to abstract forms to compare, deconstruct and mapping in order to reveal their characteristics and evolution through time. As for the last section of this chapter, a comparative study between serifs and sans serifs is to exhibit the notable findings during the analysis. Consequently, those findings will be combined with literature reviews from Chapter 2 to guide the creative part and finally draw conclusions to my research …show more content…
A Super Normal typeface is a legible, transparent typeface with ‘big features’, which refers to large counters, ample x-heights, appropriate weights and distinct letter shapes. Moreover, in this topic, familiarity is also regarded as a significant factor in consideration, partly because of its impact to legibility. Indeed, only when typefaces are familiar to readers, they are readable; partly on account of the concept, Super Normal, which insists unconscious mind in usage, adopting common sense and familiar actions into the design of daily
Nowadays, people can use computers or pencils to compile their works. “Which way is more competitive?” has become a controversial issue. “An Ode to the User-Friendly Pencil” by Bonnie Laing, explores “the pencil wins over the computer hands down” by using irony.
Jones and Wheeler know how to write to their audience, which are mainly writers. Their purpose was to present a different framework of document design, UDD, as the better alternative to the accessibility and usability frameworks. They do so by carefully analyzing each method and pointing out their benefits and handicaps before praising the method they suggest. Their
Concordia University, in response to an assignment proposed by Nathalie Dumont’s Dart 280 class. I devoted a month of work to this project in February of 2014. The assignment was called Helvetica No More in which we were asked to create a poster for Rainer Erich Scheichelbauer’s typographic talk at the Design Lecture Series at Concordia University. The lecture was on the overuse of the typeface Helvetica and how design is meant to be created to explore new ideas. The poster that I produced illustrates breaking the norm of
By being educated at a young age in literacy, I included it in my pottery and also working for newspaper companies strengthened my form of expression. Working in the South Carolina Republican and then later on The Edgefield Hive as a typesetter, it was a good experience helping my literacy skills but I didn’t feel fully indulged. I did it because I had to but also to learn. By understand typography, I was able to understand the science of the anatomy of type. They taught me the use of size, spacing, and placement of typography in order to show hierarchy, direction and attraction. I became to understanding that type is a collective of shapes and strokes. Master Abner 's newspaper did not get a lot of publicity and hit a crisis, which led him to cease publication of the newspapers. Master Abner then moved to Columbia, South Carolina, in 1832. He decided to leave me back in Edgefield and...
In this research Landor they uncovered the truth about people disliking the word “Federal” because of its association with local government and the word “Express” as being too common and overused. Landor’s idea to shortened the name by joining the two words as FedEx since some business and individual patrons already shortening the name to FedEx. Many might already know, mostly graphic designers and logo makers, but FedEx’ logotype has an Easter egg, it is discreetly placed between the E and x. Lindon’s creative idea is to utilize the negative space between the “E” and “x”, to play with the figure and ground relationship, and that space is an arrow (Fig. 3). In an interview, Lindon detailed that he manipulated font types using two different font face, Univers and Futura, and increased x-heights on some of the characters to achieve the regular looking arrow, which is a representation of the companies attack on delivering the packages, speed and
The "Roaring Twenties" were a turbulent time in American history. The United States had just returned from the carnage of World War I and was ready to revolutionize their ideas, morals, and most importantly, their presidents. The presidential election of 1920 was a particularly integral election due to the introduction of the right of women to vote and America's social & political unrest. Warren G. Harding, a Republican, defeated Democrat James M. Cox, on a platform that urged Americans to "return to normalcy". Normalcy was a play on words of normality by Harding, which meant to conform to the norm. But the question that stood on many historians was: Why did Americans actually vote to "return to normalcy"? The simple answer was that the nation was ready to recover from their wartime anxiety and wanted a country without financial or political stress and Harding was the president that promised that to them.
Once you are born, you become a part of a larger group. You will grow up starting at a point in your parent's life and then over time they or even you will change the direction of your families subculture in whatever country you all live in. In America, People strive for the best. Not all get it, but somehow or someone will push that family into a situation where they can move up in the world. Over the years America has came to a point where most jobs pay well and mostly anyone can be considered a middle class resident. In America this is considered normal to the general public. Being normal and striving to be normal is the focus most people try to reach within their lifetimes. Normality is a subculture in itself.
At the end of August 2009 a Swedish company selling ready to assemble furniture and home accessories, switched from Futura to Verdana. Companies changing fonts isn’t usually a big deal, but when the company made the switch the people noticed. The changes took place in all the catalogues and in store signs, which made people quite furious, as most of the people didn’t like the new change. There were complaints posted online form various customers, it was even mentioned with rudeness in newspapers and even on BBC radio.
...peface as one of my elements because it doesn’t go with the feel and look that one would want. So this really explains why many people dislike this typeface.
The movie “Ordinary People” was a very entertaining and educational movie. It looked into the dynamics of families and showed the different parts and dependencies. It also looked into a type of client/therapist relationship and how it evolved over time. The discussion below will attempt to explore deeper into these aspect of the film.
He tried to, “make use of the experience and stylistic developments of the 20th century in order to work out an independent alphabet meeting modern typographical needs”("Type Gallery – Avenir"). This typeface is described as a geometric sans-serif typeface with a human touch. It is not completely geometric because it has thicker vertical strokes than its horizontal counterparts, as well as shortened accender’s. The x-height is also taller than other typefaces, which some consider to be a strength. Also the letter o in this typeface is very distinctive, as it is not a perfect circle. There are three weights that come with this typeface, as well as a roman and oblique version, but no italic version. What makes this typeface so unique is that each variation is designed for a different purpose, creating versatility. For example, “the Light and Book weights are similar, but Book is most appropriate for text blocks while the Light is better for adding a contrasting element (perhaps a heading) to a heavier weight. These weight selections also allow for optimal results under varied printing conditions”(Blake). Avenir’s characteristics and appearance make it great for using in texts and headlines and effective
Computer has made the life easier by providing various applications and technologies. For example, while computer has replaced typewriter, it helps the students to become a better writer as they can “revise text, rearrange paragraphs, and experiment with the tone and shape of an essay” () while using word processing. Thus, the computer helps the students to improvise their writing. Human relationship with co...
ABSTRACT: The present paper deals with the different styles of letter composition, that is, indented style, Block Style, Semi-Block Style, Full Block Style, and Hanging-Indented Style. It also discusses merits and demerits of each of them.
The world of everyday life is a reality for granted : we act in the world of everyday life in an a- problem , according to routines or patterns ( typing ) that are use...
o Modern crisp fonts have been used in the main body of the text so