Super Bowl Research Paper

898 Words2 Pages

As Super Bowl 50 passes, the NFL and sports world shifts their attention from the Broncos’ victory, to Super Bowl LI. Houston is set to host its third Super Bowl and has been preparing for this momentous event ever since it was announced. While a year may seem like a long period of time, this is actually crunch time for the Super Bowl LI host committee as it prepares its city and venue for an influx of millions and the sports world’s biggest stage. Along with these preparations for the venue itself, another aspect sometimes overlooked about the hosting the Super Bowl is that it gives the host city the opportunity to help out its people and area communities with special programs aimed at various goals ranging from business to renovations of …show more content…

The host committee has already established and plans on enrolling business owners in its Business Connect program. Aimed at providing contracting opportunities for local businesses owned by minority, women, LGBT or disabled veterans. It searches for businesses from all sectors and gives them the opportunity to brand themselves along with the Super Bowl and create brand awareness and business opportunities unprecedented to them. Aside from business, with all of this construction to get ready for the Super Bowl, the city of Houston will be receiving a great deal of beautification. Renovations of the George R. Brown convention center and convention district are both points of focus, specifically making the convention center more inviting to not only visitors, but the locals as well. One of the most integral parts of a Super Bowl experience is well-equipped transit to handle the influx of people. Houston recently finished a new extension to the light rail system that should improve transportation, as well as updating William P. Hobby Airport; thanks to Southwest Airlines and Houston Airport System, the facility has been upgraded into an international hub and will make visitors flying in enjoy a better experience. Looking past the financial boost the city of Houston will receive, the contributions to the community and surrounding areas are equally as

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