Suncast Electronics Case Study

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Suncast Electronics is a smaller electronics company that is currently based out of the United States. We currently have 12 manufacturing plants in the United States. As the market for electronics grows, the company has decided to investigate expanding to another country. Since our specialty is internal components that go into producing cell phones, tablets, and other high end electronics, the board has decided that the most appropriate place to expand our operations is in Japan. The reasoning behind the decision to expand in Japan, is that with our specialty electronics, we needed an area that was familiar with the electronics industry. Even though the electronics industry in Japan has had its struggles, and the future is debatable, it is …show more content…

These restrictions must be followed in order to properly negotiate and communicate with the Japanese employment force. The limitations must also be practiced in order to build a strong relations and be able to close business deals. In order to communicate effectively and create the best business interactions, how we communicate is stressed. Communication takes many forms other than how we talk. It also covers what they consider important. The Japanese culture takes pride in their appearance. It is a very import part of their culture. Japanese are conservative in nature for business events. In order to prevent sticking out, they prefer to dress similar in appearance. This communicates to the business community that they strive for equality. The only way to differentiate the business men is by the pin that they wear on their suits. This is to distinguish status in the workforce. This allows for equal treatment across the hierarchy. In order to maintain a peaceful environment, the Japanese respect rank amongst them but in the same regards work diligently to maintain harmony between the lower levels. This is a nonverbal, outward form of communication. The use of nonverbal communication is also common in the Japanese culture. This is traditional in the office. In order to have a similarity with other countries and cultures, they will use the occasional hand shake. They prefer to have visitors bow as a greeting. The level of the bow depends on the rank of the person you are speaking

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