Summary Of The Art Of War By Sun Tzu

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Sun Tzu was a Chinese military general but most importantly a philosopher that lived in the 6th century BC. He is the author of The Art of War, a book about military strategy. The Art of war contains thirteen chapters all delivering keys to military strategy for success. It is a famous work of art that is used nowadays in many fields including business, sport and diplomacy. Business leaders develop strategies inspired form Sun Tzu ideas to reach their goals.

Sun Tzu believe the best way to win a war is without fighting. He calls this strategy the “supreme art of war”. He believed in “deception” and surprise has a way to turn the enemy down without putting into peril one’s fighting force. He believed a small well trained army following his …show more content…

This approach can be translated into the business world. There are companies that fight competition the wrong ways. Those companies are in the same area of business and compete on prices and designs. Each one trying to have the most convenient price and design it could offer to customers. This always leads companies, even the largest ones to losses. Event thought a company gain the most market share By lowering their prices to the maximum, they automatically looses in profits, so following Sun Tzu strategy a company should gain the most market share using a strategy that will not have them loose profits while trying to compete. The “GO” strategy of Sun Tzu is the best option for a company in such situation. The “Chinese’s game of GO” game start with the board empty, and one would use few piece as possible to acquire as much territory as you can. It’s a very efficient resource strategy compared to the “chess” game strategy where on start the game with many pieces but end one with few pieces when they …show more content…

Sun Tzu believe a winner came to the fight knowing already what the outcome would be because he known his adversary weaknesses and how to take advantage of it.
In today’s world, it’s hard to compete for accompany that don’t known well their competitors. It ‘s like walking blind into a fire. For instance, knowing a great deal on what a competitors is offering in term of products can help a company to differentiate it’s product and make it more appealing for the customers. If the competitor’s products have weakness, one could build a better product without the same weakness the competitor had and from there gain competitive advantage. Furthermore, knowing the price of the competition can allow one to set competitive prices as

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