Journal 6 Soc Media Donald Trump promoted his campaign messages and propaganda by utilizing Twitter, instilling fear, using appeal to emotions instead of intellect or fact, and capitalizing on post-truth. Additionally, Chomsky notes to attain successful propaganda, “You want to create a slogan that nobody's going to be against, and everybody's going to be for. Nobody knows what it means, because it doesn't mean anything. Its crucial value is that it diverts your attention from a question that does mean something: Do you support our policy?” (19) Trump’s slogan “Make America Great Again” has little to no meaning in it. It describes no actual acts he will orchestrate to promote his plan and is hardly an arguable statement. He created a slogan …show more content…
The product, his persona and promises, fulfills their unconscious desires. Bernay’s say the newspaper was the primary form of media to achieve this form of subliminal advertising because it is a source trusted by many, and is trusted more than other forms of media. He believes news should, and could, present the public with versions of events that guide their choices and speak to their desires (Eudaimonia). Instead of the newspaper, Donald Trump utilizes Twitter for these purposes, and it is a way to produce his content widespread without spending a lot of money. He has 15.6 million followers. He can send information in real time and has complete control of his message, as opposed to the ideas published in newspapers. For example, he tweeted about Hillary Clinton’s health repeatedly claiming she lacked stamina and was unfit for office. Some example tweets are, “Hillary Clinton is weak and ineffective- no strength, no stamina”, “Hillary Clinton is taking the day off again, she needs the rest…” (Eudaimonia). He appeals to the stereotype that women are weak and supports his political campaign with these wide spread post-truths, or “…circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal
It is true, as Hedges writes, that “Political leaders, who use the tools of mass propaganda to create a sense of faux intimacy with citizens, no longer need to be competent, sincere, or honest.” We are already live in this reality. Donald Trump, our very own President, has been widely accused of making mistake after mistake. Sharing classified information with Russia, talking smack and threatening North Korea, the list goes on. The other day, I even heard that he tweeted about the United Forces being ‘locked and loaded’, implying that we’re ready for nuclear war with North Korea because of this. Despite all of the suspicious actions of the POTUS, people still take his side, claiming he’s America’s saviour. It goes to show how no matter how crazy someone is,
Rhetorical analysis assignment: President’s Address to the Nation. Since the 9/11 attacks, the Bush administration has been calling on all citizens and all nations to support his Middle East policy. Nonetheless, the U.S. has been involved in the Middle East struggle for more than half of the century, wars were waged and citizens were killed.
Assuming that Mr. Bush wrote this speech, we can explore his persuasive ability by analyzing his speech and the website. Bush appeals strongly to his listener’s sense of value with the claim that freedom is “America’s greatest export.” In the lines that follow he emphasizes that he is interested in the prosperity of America. His appeal is extended when he describes schoolyards as becoming battlefields and alludes to the Ame...
Because Donald Trump wanted to become a Presidential Candidate to shake up America and our way of choosing a Commander in Chief he has taken the focus off of other candidates. To me, he has done just that. In turn, he has also showcased a lot of his ignorant behavior and poor attitudes towards others. Eventually, this will affect how America votes; against Donald Trump. Furthermore, Donald Trump lacks a Presidential form of social interaction. This candidate appears to be impatient when others challenge his position on facts versus his opinions. When he dislikes someone politically or personally, Trump uses his popular attack-mode tactics to make his point. Repeatedly Donald Trump fails to be intellectually stimulating as a Presidential Candidate. Often he has a habit of stating his offensive
On September 20, 2001, President George W. Bush addressed Congress and the nation. The address was nine days after the 9/11 attack on the United States, and it talked about the overwhelming support and strength of the American people and the support of foreign nations. He spoke of the upcoming actions that would be required of the people and the government in order to bring justice and a stop to the terrorist group, al Qaeda. President Bush also spoke about how the executive branch and Congress would have to work together in the upcoming years to win the war on terror. The speech was what the American people needed to move forward at that time.
It garners the same mass communication styles and techniques as Bernays forethought. Social media is a massive group of people broadcasting their public opinion. As Bernays perceived, anytime there is a public opinion, there is a way to sway beliefs. Many large corporations use the techniques Bernays instills in his book: targeting primal instincts, psychological tendencies, herd mentality, the need to fit in, etc. On social media, people will gravitate to influential individuals, whether it be an internet influencer, blogger or celebrity; this concept mimics the same governmental/political example portrayed in Bernays book. For instance, take Kim Kardashian. Kim Kardashian is not well liked by most, but she is undoubtedly an influencer among the younger generation. She currently has a fashion line, top-selling gaming app, television show and has set the trend for what is hot. She has used her ability to be “relatable” and acts as a person that everyone should strive to be. Her persona portrayed on Keeping Up With The Kardashians, as well as what is written about her on tabloids adds fuel to the Kardashian fire. Kim Kardashian was able to turn her initial “claim to fame”, her leaked sex tape, from a public relations nightmare to something she and her whole family benefitted from. Whether you admire her or not, she undoubtedly uses the same approaches Bernays instills in his book. One outstanding statement Bernays makes on this type of public influencing
In this speech he also mentions his cufflinks, shirt, and cologne that are sold at Macy 's, also his amazing book called Crippled America. Trump, talks about himself creating tens of thousands
“David Robinson, who performed a statistical analysis of the President-elect's Twitter account in August, said Mr. Trump's tendency to tweet like an "entertainer" meant he was able to garner the “interest" of the American people, which in turn boosted his chances of election success”(Independent.co.uk 1). His appeal to emotion has personally benefited himself to the point where he remained a key subject of interest throughout the entire election. Whether or not he was favored, he was the most focused on topic for the widespread media.
One of the thirteen propaganda divisions is glittering generalities. “This propaganda method involves correlating a person or idea with words of positive meaning and feelings (Cross 527-28).” President Bush states, “our national courage has been clear [ . . . ] by confronting problems instead of passing them on to future generations” (Address, par. 21). Instead, one needs to examine what is Bush’s strategy really about? Do the citizens think that Bush will just turn around and listen to them instead of following his strategy? Does Bush have a kind heart to affiliate such caring feelings for the American people?
Christians are being persecuted more than ever and its time we put an end to it. Donald Trump gives a look into Christians in Syria, “You look at Syria, where if you’re Christian they are chopping off heads” (Trump). As a country we need to group together under Christianity because we are not unified. In Donald Trump’s video at Liberty University, he discusses how Christianity is under siege and we need to unite as a country and take back Christian principles. Many other topics are discussed during this video. Trump touches upon how we have a weak general who is not willing to attack ISIS, which is not good for our country. I believe that Trump is very influential and effective with the speech he delivers. He uses quite a few strong appeals and direct quotations from the Bible that relates to Liberty University where he is delivering this speech. Liberty University is a
The propagandist also speaks confidently. He gives the impression of knowing what he is talking about…” Robert J. Gula, Nonsense (Axios Press, 2007), 23. Obama states that his administration can and will take steps to improve our competitiveness on our own, he is showing that he is very confident that his administration can and will improve the competitiveness. He mentions if we provide the right support “America can be number one again. And that is how America will be number one again.” He is letting his audience know; with his help, he can help America become number one again. One of Obamas strategies to engage his audience is Repetition, as stated in Dr. Bennet’s website “Repeating an argument or a premise over and over again in place of better supporting evidence.” Bo Bennet “Argument by Repetition,” 2016, accessed May 22, 2016, https://www.logicallyfallacious.com. Throughout his speech Barack Obama would constantly say, “Pass this jobs bill” he repeatedly let his audience know, that both parties have approved this. This bill will help the middle class, our veterans, children’s educations, small business homes, teachers, and most importantly the unemployment insurance. He is letting his audience know that this bill needs to be passed. This is a strategic verbiage. Barack Obama states that this bill needs to be approved to help the veterans; he let the viewers know
America is not the sanctuary it claims to be. The values of the U.S do not coincide with its history of oppression, slavery, racism and sexism. Langston Hughes’ poem “ Let America be America Again” eloquently exposes a trap disguised as a haven. America is not America yet because it is not true to its values, it 's reoccurring problems in different forms and the fact that 1% of the population actually achieve the “American Dream”.
Donald Trump’s announcement that he was running for the presidency shocked many people. When he released his announcement speech I knew I would not be voting for him because I do not agree with any of his ideas or beliefs. His speech in general is flawed and all over the place and he doesn’t seem to know what his point is or how to get to it. I believe that he uses his fame and wealth to try to win the people over and claims that he is the best there is for this position therefore earning their trust.
The focus of this analysis will be on Mr. Trump’s use of social media sites, namely Twitter. Mr. Trump has a twitter feed that according to Amber Phillips of the Washington Post, “Trump tweets, at minimum, 10 times a day, nearly every day. On Oct. 31 — a typical day in Trump 's campaign — he tweeted 59 times.” (Phillips). Therefore, Donald uses Twitter quite often. He uses it throught the day everyday as a way of keeping his name in the public’s eye. The message and success of such Twitter posts will be discussed
He touches on how journalists can seem to reach more people through Twitter and social media