The shortcomings of Campbell’s argument are built upon his word use and the relative definitions or insufficient descriptions he includes when referencing certain words. That’s not to say he’s clueless within his graphic design subject field, but the opposite; his expertise is likely the reason that he leaves out the details. For example, Campbell says, “Ornamental details serve only to hasten the day upon which a design will become obsolete. True artistry lies in using timeless shapes and simplicity to create designs that never go out of style.” To give him credit, the definition of ornamental is pretty apparent, and a few lines earlier he explains what it means within the graphic design context, but there are other words within those sentences …show more content…
As of recent years, roughly 2012 and onward, drop shadows, bevels, and other dimension-implied design techniques have been exchanged for flat, smooth, simplistic styles. Companies at the top of the advertising market have made the switch, including Netflix, Google, eBay, Yahoo, Hershey’s, and so on (Cass). Take the Pepsi logo for example; it practically proves that history repeats itself. It’s clear that in 1898 the design was much more complex and ornamental, over time dropping the details until 1940. Then, in 1950, Pepsi adopted the complexity of a storytelling logo, incorporating the pop cap as somewhat of product description, and on with the embellishing and then simplifying pattern (“Pepsi”). The US National Soccer Team, in addition to Chevrolet and other companies, has followed a similar pattern in not only logo development, but stylistic graphic decisions as well. More so, minimalism is a trend that falls into the timeless category, and Webster’s Dictionary defines it as “a style or technique (as in music, literature, or design) that is characterized by extreme spareness and simplicity,” noting its first known use in 1927, and popularity growth in the 1950s (as evident in the Pepsi design timeline). This solidifies the statement that simplistic design is not timeless, rather the opposite, it showcases the era that it was designed for. Could one not argue, based on Pepsi’s logo in 2003, that flat designs were likely obsolete at that time as well? Design obsoletism works both ways, because it’s a trend, and minimalism, otherwise referred to as simplicity or timelessness, most definitely
Thomas Campbell witnessed division among the church. Archibald Bruce professor from University of Glasgow influenced his desire to be a preacher for Whitburn Seminary of Anti-Burgher Seceder Presbyterian Church. While pastoring in Ireland at Ahorey Church, Campbell was driven by a deep desire to unite the Burghers and Anti-Burghers. Knowing this the Seceder of the Presbyterian Church sent Campbell to unite the Presbyterian churches in New England colonies. In 1807, Campbell agrees to immigrate to America motivated by better health and greater opportunities for his family. Assigned to Chartiers Presbyterian in May of 1807, after a few months preaching from his heart, the Synod called him before them
“The business of art lies in this—to make that understood and felt which, in the form of an argument, might be incomprehensible and inaccessible.” (Tolstoy 267) It needs a purpose, this is a very utilitarian way of thinking and it is sad to see it applied to art. Not that art can’t do this, it can, but it can also be beautiful. Some people will only see it as beautiful but that doesn’t make it stop being art. Some people will think it is ugly, but that’s just their opinion and if they want to claim it is not art, that doesn’t mean it’s not art for the rest of us.
“The hero’s story has the “thousand faces” made famous by Campbell’s work, but it is still ‘‘a story’’, that is, a narrative process by which things happen to create, to shape, and to demonstrate the hero in action.”(Pharr, 54). Heroes come from nowhere, but are not luck of the draw. They are “a mythological or legendary figure often of divine descent endowed with great strength or ability”(Merriam-Webster).
Regarding architecture of the era of Industrial Revolution, John Ruskin, a co-founder of the Arts and Crafts movement towards simplicity argued, ‘’ you should not connect the delight which you take in ornament with that which you take in construction or in usefulness. They have no connection, and every effort that you make to reason from one to the other will blunt your sense of beauty... Remember that the most beautiful things in the world are the most useless; Peacocks and lilies for instance.’’
“Design” begins with a number of conflicting images. The speaker claims to have found “a dimpled spider, fat and white” (line 1). Immediately, one is stricken with a sense of confusion; a white, dimpled spider is quite a rarity in most parts of the world, I would assume. The speaker continues to
In addition, there was a need to politically regroup. With a lack of a stability, the art world went through many changes, including many of its artist fleeing to America. A few remained such as Pablo Picasso and Pierre Bonnard. Modernism grew as artists felt that the traditional forms of art and architecture were becoming dated in the time where there was a new economic, social, and political formations rising due to the upcoming industrialized world. Consequently, 1950s, Switzerland and Germany developed a design movement called International Typographic Style. This design movement spread throughout the world and is still being used today. Just after World War II, minimalist elements were evident as seen in the use of system of grids and sans serif type. Evolving from Futurism, Constructivism and the Bauhaus, this system was based on the idea that the typography should be totally clear allowing no distraction from the content. In this modern style historical traditions are disregarded. This international style allowed for it to be used and adaptable to many sectors like architecture, furniture and graphic
Steve Jobs and the entire Apple Corporation represent the epitome of simplicity. Jobs was a transcendentalist from the start, after dropping out of college and touring the world under the influence of multiple psychedelics, Jobs founded the Apple company, a company built for the future and built around simplicity. Each apple product is sleek, simple and sets the standard for other tech companies. A pillar of transcendent life is simplicity, without the unnecessary frills and excess. Apple and Steve’s former designs represent this without fault by utilizing simple colors, appealing lines and structure and polished
I'm Clive Bell's Art he expresses the belief that the only people that can say something with a notable and impactful way regarding aesthetics are those who have studied it and can make sound judgement. Bell finds that these people must be sensible because one must be able to think deeply about aesthetics in order to make a clear judgement.
Beauty is in the eye of the beholder. Cliche as it may be, this maxim holds true throughout the world, whether it be in regards to celebrities, cars, rural lanscapes, gritty cityscapes, your co-worker’s children, or your father-in-law’s turkey carving skills. Holding differing points of view in regards to what is considered beauty is something that humanity has argued over for centuries. What one sees as merely a rundown subway car, another may see the small sparks of creativity in the walls’ grafitti, the colorful bursts of commuters’ clothing, the sheer beauty of humanity itself in the hidden spaces of the train. Discussions over what is truly beautiful are common throughout humanity’s history, though nowhere are they as obvious or as well documented as they are in the art world.
“The great variety of Taste, as well as of opinion, which prevails in the world, is too obvious not to have fallen under every one’s observation”(text pg 255), Hume states in his opening. He then points out, “Every voice is united in applauding,”(text pg 255) all kinds of values like “elegance” and “simplicity” that are supposedly seen in an object. Hume is conveying the idea that every person has their own unique tastes in art and they all seem to agree on the aesthetic value of an object. He then brings in the critic who analyzes the pieces of the object and proposes that all previous judgments were not accurate. Hume says, “But when the critic comes to particulars, this seeming unanimity vanishes”(text pg 255). The job of t...
By the late 1960s, it had been established that minimalism was not about depiction but interpretation. It had a density of subject that didn’t reveal itself immediately to the viewer. It was simple, clean and geometrical and sought to express its underlying structure.
One of the key ideas of the modern era was to forge the designs of the future on the corpses of the past, disregarding everything from the last era and moving forward with new ideals and styles. Refining and discarding they shaped, molded and constricted the ideas of design until reaching the pinnacle of minimalism. Creating design with pure aesthetics and reducing an object down to its core fundamental elements. Using the ideas of “less is more” or even “using less for more”, the designs ended up simple and elegant with a focus not in quantit...
Christopher Alexander’s Notes on the Synthesis of Form provides a generalization of explaining design problems. The ultimate object of design is form, and
When it comes to designers and their work, within the aesthetic theory they usually perceive themselves as originators and will forever avoid being a follower. On a critical writing essay by Chuck Byrne and Martha Witte about understanding deconstruction they state, “most are loath to admit that they are influenced by much of anything other than their own inner creative resources.” (Bierut, Drenttel, Heller, Holland 1995: p115) Designers today and experimentation, what advantages do they have now that they couldn’t before? Chuck Bryne and Martha Witte also state “Today, the technological changes taking place in typography have been brought about by the personal computer. Relatively inexpensive and easy-to-use desktop publishing equipment and software have given those designers choosing to take advantage of them direct control over typographic arrangements which were previously dependent upon expensive typesetting techniques or laborious handwork. The ability of the computer to allow variations at low cost gives the designer the freedom to experiment until the page seems “right”, whereas previously, tried-and-true formulas were necessary in orde...
Danto looks at art in a different view through a philosophical manner. When artist began to take risk and press against what they usually knew, that gave way to express things in a different view. Back then people did not realize that anything could be a work of art. Now that has been made possible as long as you look at it in the philosophical perspective and the role that they play. When looking at art from a philosophical point of view there's no shape or color or size involved. With the Brillo box, it is considered as art while others are not. Moving on to say that the outside does not matter when it comes to art but just that mindset in the artwork behind the artwork is what’s important. History has overtaken art and once history turns it over to philosophers they were happy to make art in whatever way they wished, whether having meaning, purpose or no purpose. Danto believed that "the major artistic contribution of the emergence of the appropriated images, which indicates that taking over of images with established meaning and identity and giving them a fresh meaning and identity"(Pg 326) . With this being said this allows a unity of any form, that style is not involved. There is and will be no such thing as a contemporary style. Anything can be of beauty and art and nothing has to mean anything anymore, art has ended in a way that it is no longe...