Summary: ESPN

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1. There are many sponsors that came in mind, but I will stick with this two
A) ESPN
B) Academy sports + outdoors
ESPN for instance will help to build BVGS brand awareness, since it is known to be the “worldwide leader in sports” they will leverage the marketing benefit of the activity and even draw more attention from other part of the world. Academy sports + outdoor will have the opportunity to sponsor the occasion with brand name, shoes, cloths, and other materials and accessories brand needed for the event to be successful while ESPN will be broadcasting and advertising the show.

2. A) Incorporating activation process. Although sponsors can be symbiotic (making mutual decisions in their favor), I think organization would need a president

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