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3. Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field. Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect.
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Sears Holding Corporation is still a successful business, but it has had enough of a financial performance decline to be a candidate for my analysis. A company's annual report is the single most important way for it to convey itself to potential investors. As such, it should come as no surprise that an annual report serves to present the company in best light possible (Gad, 2011). There are two types of “annual reports” that a company may issue but only the 10-k is mandatory. The 10-k report is required by the Securities Exchange Commission, and has specific format and data that must be followed.
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