Each fast food restaurant is now aware of the problem that each nation is currently encountering. Indeed, there is a growing tendency to consume healthy products with low level of acid fats and cholesterol. Therefore, the leading fast food industries, such as McDonalds, Subway, and Jack in the Box adhere to the new international standards to gain a competitive advantage. Although fast food is not out of fashion, people are still striving to buy fast-prepared, but healthy breakfast because of the peculiarities of leading a business life. At this point, all the restaurant start paying attention to the quality of food, healthy dieting, and nutrition to face the problem of obesity and excess weight.
Strategic Marketing Issue Being part of a highly competitive and dynamic market, SUBWAY® faces a strategic marketing challenge as to what specific marketing mix to use in order to sustain a differential advantage while maintaining sales growth and, above all, profitability. Issue Response Subway effectively competes with burger chains and others that are in the fast-casual segment of the market. Including healthier meals into its menu and giving much attention to obesity and diabetes have supported consumers' choice for Subway (Tarantino, 2005). However, Subway has not been satisfied thus far; instead, more intensified efforts have been made to improve business during the dinner hour. Additional menu options have also been added to answer competitors' trends and to place more focus on the children's segment.
Without adequate training the employees will not make a sandwich correctly, which is key in a low cost strategy. What people do not understand is that fresh vegetables are very expensive and when an employee puts too many on a sandwich, they can be throwing away a lot of money. So proper training would consist what Subway already does, online training and on the job training, as well as understand the cost of products the cost of waste and how that affects everyone. With this knowledge they will better understand what it really means for the company as well as what it means for them personally, especially when dealing with younger
However, those who are against junk food highlight the adverse effect that it has on our health. Despite all the debate about the advantages and disadvantages of fast food, the industry is flourishing. Is junk food good or bad? The most evident advantage of junk food is that it saves time, taste good, cheap, and you can eat it in few minutes, there is no need to wash dishes because it's comes with plastics or paper food, also you can eat them anywhere and even standing. There is nothing better than getting a ready meal.
Dear Mr. Ells and Mr. Moran, As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success. Chipotle is valued as a store that serves “food with integrity.” With a unique appeal, a healthy and delicious product, and a powerful social message that made our target customers feel great about eating Chipotle over more traditional fast food, we have pioneered the fast-casual restaurant model our customers admire. Furthermore, our food sourcing is a rewardable effort and it is what we and our customers respect.
If the producer, Taco Bell, is not in touch with what the customer wants to eat, then the business will most likely fail. Although it also refers to customer satisfaction; quality food made right and curteous service: "Have a nice day and enjoy your meal!" The third principle is autonomy and entrepreneurship. This is the innovation principle. 3M is known for innovation and they welcome the changing and rearranging of old and new products.
Nonetheless, the pace of improvement is extremely slow thus people continue taking junk unhealthy food. This presents an opportunity for the company to introduce healthier meals and beverages at reasonable prices. The government has been running programs to encourage its citizens to consume more healthy foods to reduce instances of obesity and other lifestyle diseases that are a burden to the national health care services. The mission of the company is to attract lifelong customers who will also live longer, healthier lives. Making healthy menu items is the norm, not the exception of the company.
Their low cost menu strategy has been effective in driving customer traffic and benefits customers through its low cost options. McDonald’s is also a pioneer in fast food restaurant chain; it takes the advantages of entering new markets around the world and this has equipped McDonald’s with largest market share. However, McDonald’s has problems providing unhealthy food and high employee turnover rates with workers’ strike (Fox 2012). Many years until now, McDonald’s has been recognized as fast food restaurant providing junk food as burgers, fries; and they were accused of causing obesity disease and many other diseases for people today. McDonald’s has been changing their menu many times by reducing calories, adding healthy food options such as salad, fruit and milk instead of providing fries, sodas in their standards meal.
It is easy to go through a drive through and pick up food. However, this is where personal responsibility needs to step in and choose healthier options. Eating fast food products every day or multiple days a week, without adding exercise to one’s routine, will probably lead to poor health and weight gain. Zinczenko and those who share his mentality should take their health into their own hands. There are healthier choices available either at home by packing your own meals or on the go by selecting healthier restaurants.
It is the resulting feeling of discomfort, weakness, illness and pain – all of which play a great role on the health of youth (Jovanovic, Lecture 9). Though free food is available through charitable food programs such as food banks, they may not be accessible and travelling may not be an option, especially if they suffer fro... ... middle of paper ... ...vanovic, Lecture 9). Although they may help reduce the hunger, it just maintains the problem of food insecurity among homeless youth, but it does nothing to actually fix the problem. Therefore, increasing the number of food banks is not a suitable solution. Many times you will find that the people who take advantage of food banks are not the ones who would benefit the most from it.