Subliminal Advertising Essay

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A form of advertising on film or television that utilizes subliminal images to influence a person unconsciously (Subliminal advertising). A belief that some convert but influential organization is responsible for a circumstance or event, in other words a conspiracy.
Although there wasn’t any scientific research that has proven the effectiveness of any form of subliminal influence on humans. Subliminal advertising is a conspiracy theory that has made its ways too the new age. Resulting in a general fear over the rise of the media industry to a position where the production of cultural meaning and ideology in society is basically taken over. The actuality that most media forms are being dominated by large companies and corporations, in addition to their commercial and mass imperatives, it creates an anxiety over their apparently systematic control of the beliefs and political opinions in society.
The paranoia of subliminal advertising unsurprisingly begins in the 1950s at the origin of the television age, although the first claims about its use involve the broadcast of subliminal messages at movie theaters. The book, The Hidden Persuaders, written by, Vance Packard is responsible for bringing subliminal advertising to the public’s attention in 1957.The book mentions experiments undertaken by an advertising executive, James Vicary. Vicary apparently tested subliminal advertising in theaters by flashing the messages “ Eat Popcorn” and “Drink Coke” on the screen for a fraction of a second. In conclusion to the experiment, Vicary claimed an 18 percent increase in sales of Coke and a 58 percent rise for popcorn, which led to the acceptance of the reality of the effectiveness of subliminal advertising, however, leading to a fear that th...

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...eves that she can’t allow her children to watch Disney movies anymore due to these subliminal messages.

One technique used by most corporations is a technique usually described as using “buzz words”, this is found more in print than is used on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so they flash words on us like, “Free,” ”New.” ”Hurry”. Something about these words makes us want to see what all the fuss is about, and to read the company’s ad. Now when you do read the ad, there will be “buzz words” embedded into he ad that do not even look flashy. It is always words that do not actually have a significant meaning what so ever, but they are added in anyway. For example, words like, Homemade, Improved, 100%, tasty, and the list continues.

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