Student Volunteer Army Case Study

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Recommended: How the media portray natural disasters affect the aid they receive

ANS.2 When we analyze the external environment for student volunteer army can mainly from the following aspects. Policed Essentially, student volunteer army is also an organization, thus any service they provided must be reasonable and legal. For example, student volunteer army need to record the basic information in the relevant government departments, after obtaining the permission from the local government to carry out rescue activities. These policies make student volunteer army run more orderly, and it is propitious to get support from the government. Society Because of the earthquake, Kaikoura becomes the most needing help area. Volunteers willing to offer the different service to help victims, such as arrangements for homeless, offer …show more content…

For instance, with the government, the organization 's leaders are the most suitable communicator. The focus of their communication mainly on the public policy aspects, or something else that individual groups cannot complete. While in communication with the society, the point is how to motivate social publics participate in student volunteer army’s events. Enhance the sharing information with social media and increase the positive coverage which is conducive to the establishment of a good public image. In addition, when communicating with the sponsor, strengthen cooperation and needs are the most frequently mentioned topics. Such as how to solve the shortage of funds, lack of supplies, or lack of human …show more content…

Compared to the internet media which requires investing a lot of money on ads, the traditional media is more suitable for student volunteer army. Due to the earthquake took place in Christchurch, student volunteer army 's main service audiences are the victims who live Christchurch, so traditional media could meet their geographic requirements. At the same time, for some older people, getting information from TV or broadcasts is much easier than getting information from the web. While the press conference will require a lot of human and financial resources. The earthquake occurred very suddenly, it is extremely difficult for student volunteer army to prepare a press conference. The establishment of media relations, is also need to spend a lot of time to communicate which is not suitable for the current stage of the student volunteer

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