Stuart Rose Case Study

“We live in a world where there are a hell of a lot of new inputs that need to be factored in to your business. It used to be just about your employees and your customers. Now there are all the issues about global warming, about sustainability, about ethics and now about gender and the distribution of wealth” (Rose, S. n.d.). The preceding quotation from British Businessman Stuart Rose is a profound approach into launching this particular case assignment. A case assignment that will subsist of proposed suggestions to three diverse manufacturers in three distinct conditions. In regards, to their distribution strategy for their particular product via the methods utilized to circulate such items to the public. Along with the application

Since this is the case, we have determined that the direct distribution approach would be the best means to get our product into the hands of these celebrities. Another factor to consider in this case is the clientele themselves, in order to avoid the paparazzi our clients may prefer the direct approach over the indirect approach. Hence, they do not have to shop at local retail stores amidst the public and they can procure this product on the internet or some other means at their own convenience, therefore avoiding media coverage in the process. By providing these items to our highly esteemed clients through this medium of direct approach; the company hopes to maintain a long lasting trustworthy relationship with these movie stars and models by applying these concepts as exhibited in the following

It is established that the selective distribution avenue will be applied for allocating this particular product. “Selective distribution is far less costly than intensive distribution and affords greater control. In particular, it is suitable for such retail goods as name-brand clothes, which fall into the semi-durables category (in contrast to the expensive durable specialty goods that are best handled through exclusive distribution)” (Paley, N. 2007). Let us now take this time and shift our focus on my company which I created, that affords consumers the opportunity to design their own clothes. And, ascertain what specific approaches of distribution is befitting in this type of