Stuart Hall: The Creation Of Meaning Through Language In The Music Video

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Stuart hall is a cultural theorist and member of The Birmingham School of Cultural Studies his work explores the way meaning is constructed through language; as a result, culture emerges through this process of representation. Representation to Stuart Hall is the production of meaning through language, and is vital to the creation of culture, for it conveys meaning (Stuart Hall). Meaning is fluid and requires a translation in order for meaning to be conveyed two variables need to be present, encoding and decoding. Encoding is when the producer places a specific message to a text, while decoding is the process where the receiver derives meaning from the text (Barnes 2016). Our interpretation of meaning differs, for our cultural codes influence …show more content…

Gender socialization is being reinforced for the music video showcases children being subjected to gender roles where the female is set to serve the male. Gender roles are being imposed onto the kids reinforcing the stereotype/norm that females primarily focus is to serve their partner, they fortify the breadwinner-house maker model where the stay at home mother is providing for the family through her house work while the male provides the finances of the household. The music video reinforces masculinity stereotypes, for she dismisses the suiters that do not showcase typical masculine behavior such as being strong, since she dismisses the male that cannot win her a prize at the carnival with his brute strength. White heterosexual hero stereotypes are being reinforced in the music video, since at the end of the she is saved from the torment that is dating by a heterosexual male. Gender roles are being challenges since the main character of the whole video is a women who is being presented to be superior to her male backup dancers, since they carry her around and listen to her instructions showcasing her as a worthy individual. She is also presented as a competent individual who is a rational decision maker defying hegemonic masculinity in that the hierarchy is being redefined and showcasing women as having equal power to men in the process of choosing a

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