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In today's competitive world of marketing
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The call for a stronger integration between management accounting and marketing is a relatively new phenomenon. In recent years, some Authors have started to face the topic of the interface of management accounting and marketing with reference both to the management accounting and to the marketing literature (Glaves et al. 2007, Wilson and Gilligan 2005, Roslender and Hart 2003, Roslender and Hart 2002). The implicit acknowledgment of the importance of specialized information provided by management accounting systems (MAS) is strictly linked to these systems’ nature and aims.
The aim of MAS is to provide information able to assist decision making processes of key figures within the organization (Abernethy and Bouwens 2000, Arnold and Hope 1983). For this reason, MAS must be able to provide information tailored to the specific information needs of each user if they want to accomplish their primary role (Atkinson et al. 2007). This entails a never ending process of adaptation and change of MAS on the base of changes of market conditions and of the associated information needs (Hopwood 1987). In light of these considerations, it’s relatively easy to understand the reason why, in recent years, the interface of management accounting and marketing has attracted scholars’ attention.
Marketing is the answer to the considerable changes that markets have faced since ’70. Its development has led to new information needs and new key figures in the organizational structures of many organizations. The shift from an approach “production oriented” to a “marketing oriented” one (Kotler 2006) is the proof of new critical variables, not really taken into consideration before. The considerable attention paid to the relations with single clusters of...
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...of a shifting of critical information from an “internal orientation” to an “external orientation”. Kaplan and Jhonson in 1987 already underlined the inadequacy of traditional cost accounting systems; they asserted that cost accounting systems were too focused on the provision of information internally oriented and, in particular, “production oriented”, stressing the call for a change towards broader and long term information. The consideration of marketing costs and their relevance is clear when the Authors suggest to contemplate their impact for determining a more realistic production costs. But, also in this case, the provision of MAS for the marketing area is not explicitly taken into consideration, because this was not the aim of the Authors. Their intent was to put in light some limits of traditional cost accounting systems driven by changes of market contexts.
Management accounting in organisation is very important for decision-making and to make the business more efficient and therefore increasing its profits. Is the process of preparing accounts that can help managers to make day-to-day and short-term decisions, by providing them with accurate and timely key financial and statistical information...
There is a belief that firms have a different marketing approach depending on if the firm is trading services or goods. Service firms are assumed to have a more relational approach where they manage the whole buyer-consumer communication process while the goods firms are transactional. The main purpose of this study is to find out how firms relate to their markets and what the relative emphasis of these firms on transactional and relational aspects of marketing are.The study distinguishes the firm type by the most dominant type of product offered and the most dominant of customer
Management accounting is very important for all types of organizations. Managerial accounting information is gathered and used to help managers make decisions regarding the operations of the organizations. Management accountants are in charge of executing different tasks to ensure the company 's financial security. For that reason, management accountants need to maintain an ethical and moral way of working in order to perform their jobs successfully.
Financial and Managerial accounting are used for making sound financial decisions about an organization. They provide information of past quantitative financial activities and are useful in making future economic decisions. (Albrecht, Stice, Stice, & Skousen, 2002) The same financial data is used to derive reports for each accounting process yet they differ in some ways. Financial accounting primarily provides external reports for external users such as stock holders, creditors, regulating authority and others. (Garrison, Noreen, & Brewer, 2010) On the other hand Managerial accounting is concern with providing information that deals with the internal viability of the organization and is tailored to meet the needs of an individual organization. (Albrecht, Stice, Stice, & Skousen, 2002)
The contained paper has been prepared with objectives of elaborating over the three different costing methods namely, Absorption/Full Costing, Variable/Marginal Costing, and Activity Based accounting. The first segment of the report seeks to define and illustrate the costing methods based on the personal understanding of the writer gained through the class room and the academic readings. Part two of the report takes a form of short essay, written critically to evaluate the application of standard costing and variance analysis to any size of business, and concludes with a verdict that whether or not standard costing and variance analysis is applicable to each business with consideration of its costs and benefits of the system.
these are concerning competition, and ethical implications. Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless; however, in order to achieve maximum benefit to the firm, the client, and s ociety, more stringent guidelines must be implemented at the firm level.
In its current practice, the roles and functions of cost accounting includes additional functions. More specifically, it can be described as more than an inventory tracking system. This is because cost accounting entails defining the charges of activities and goods (Horngren & Srikant, 2000). Because of its many roles and functions, this accounting method has been of great help to growth and expansion of business planning and management. Again, the reports offer assistance in the planning and growth projections for different business functions and units within the organization. The information cost accountants offer different uses, some of which aid in the controllership function, as well as the industrial
Cost Accounting: Its role and ethical considerations Introduction: Accounting is the process of identifying, measuring, and communicating economic information about an entity for the purpose of making decisions and informed judgements. The major areas of within the accounting are: Financial Accounting, Managerial Accounting/Cost Accounting and Auditing- Public Accounting Managerial accounting is concerned with the use of economic and financial information to plan and control the activities of an entity and to support the management in planning and decision-making process. Cost accounting is the subset of managerial accounting and it helps management in determination and accumulation of product, process or service cost. Role of Cost Accounting: Increased competition and uncertain business conditions have put significant pressure on corporate management to make informed business decisions and maximize their company?s financial performance. In response to this pressure, a range of management accounting tools and techniques has emerged.
Managerial accounting which is a synonym for management accounting refers to the provision of accounting information to the managerial accountants of particular organizations which they will in turn utilize in making informed decisions that touch on the business. This allows them to carry out their control and management duties effectively (Gao, 2002). According to Hall (2010), managerial accounting entails a process of identifying, measuring, accumulating, analyzing, preparing, interpreting and communicating information of accounting information by managers with the aim of assuring appropriate use of available resources and accountability.
Others feel that ABC would be more widespread in industry if it were marketed better by the cost accounting profession itself [1]. As the dust has settled, ABC has turned out to be less a revolutionary technique than a useful refinement to proven systems. The costs of products and services must be accurate, or management can be misled. Decisions... ...
Heisinger, K., & Hoyle, J. B.(2012). Accounting for Managers. Creative Commons by-nc-sa 3.0. Retrieved from: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=137
I am interested in conducting research and teaching in managerial accounting, auditing and assurance services and accounting information systems. In particular, I am interested in exploring the role of accounting information systems in decision making, internal control, and auditing. In order to gain an appreciation of these and related issues, it is essential for me to have a strong grounding accounting, accounting information systems, information technology, managerial accounting, as well as gain a general economic and management perspective.
An organization will succeed if its mangers are able interpret data provided by management accounting since they will be able to respond to competition and other challenges faced in the business environment that they operate in as pointed out by Socea (2012) in his article. Management accounting is used to make decisions within the organization and, therefore, not published to the public like financial accounting information. According to Socea (2012), the way managerial accountants approach or structure a business problem determines the resolution that they will finally come up with, meaning that wrong approaches can lead into a major financial loss.
Activity-based costing (ABC) is a costing method that is designed to provide managers with cost information for strategic and other decisions that potentially affect capacity and therefore “fixed” as well as variable costs. Activity-based costing is mostly used for internal decision making and managing activities while traditional costing method is used to provide data for external financial reports. Most organization uses activity-based costing as an addition system for using traditional absorption costing as sometimes the traditional cost system misleads the product’s profitability. In a company, there are many products on sale, if one product is sold at a high price with low product margin and a product with high product margin at a low price, it may result in a loss. In addition, due to the reason that cost drivers and enterprises business may change, activity-based costing analysis also needs to be revised periodically. This amendment should be prompted to change pricing, product, customer focus and market share strategy to improve corporate profitability.
"Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under which organisations conduct marketing activities. The concepts include the production concept, the product concept, the selling concept, the marketing concept and the societal marketing concept.