Strengths And Weaknesses Of Energy Drinks

1. Strengths: Some strengths about the energy drink industry are that their drinks appeal to a crowd of people who are always on a go but it is an alternative to coffee or other caffeinated beverages because it is treated as a canned beverage. The energy drinks are easy to stock up on at home and easily accessible vs. coffee where you have to make it yourself. Another strength is that energy drinks are very popular with college students who tend to pull all- nighters every night.

Weaknesses: Energy drinks are considered very bad for your health, and some companies have come out with energy drinks that are mixed with alcohol which have been recently banned from some U.S states due to the fact that caffeine and depressants are a terrible combination. Another weakness about energy drinks is that consumers prefer what the drink tastes like versus

Starbucks is the leading coffee beverage company, and most of the drinks that they sell have caffeine in them. Starbucks not only has the hearts of Millennials but also the older generations. Another thing that Starbucks has over energy drinks is that Starbucks has shops all over the country on pretty much every corner. That makes their beverages easily accessible, versus having to go to the grocery store or finding a vending

Red Bull has been able to sustain a competitive advantage, because Red Bull tries to be as close as possible to their consumers. Their most efficient way of marketing their brand is their street team the “Wings Team. The Wings Team usually drives around with Red Bull cars and promote at events or concerts, which targets the younger generation. Another strategy that Red Bull uses to be competitive is hiring their consumers. Red Bull recruits students to be Student Brand Managers, which essentially means they are Red Bull ambassadors for their school and are in charge of integrating Red Bull into all of the major activities on